How Do You "Recession Proof" Your Business?

July 10, 2012 by  | Leave a Comment Filed under: Marketing 

Well, there are lots of things you can do, and I’m going to share one of these with you right now. It is a simple technique that you can implement immediately, which won’t cost you a penny, but could increase sales by as much as 10%, 25% or even 50%. Do you want to know what that is? (read on...)

Make More Profits From Existing Customers And Turn Them Into A Saleable Asset

June 30, 2012 by  | Leave a Comment Filed under: Marketing 

One thing Mid Wales Windows did at their open day was to collect everybody’s name and address – through their offer of a free prize draw. People were delighted to give them their details, particularly when they had the opportunity to win £1,000 of new windows. They were offering (read on...)

Using Strategic Alliances To Generate More Business

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

What if there was a way that you could give your customers something of value, something for free without it costing you a thing? Now that is an opportunity that most business people would jump at. Think of it. Your customers would certainly be happy because they would be getting something for (read on...)

Why Marketing Is The Easiest Way To Make More Money In Your Business

May 9, 2012 by  | Leave a Comment Filed under: Advertising 

Used correctly, marketing can be the single biggest profit-making tool that you as a business person has to boost your business and profits. Consider this… You can put your money in the bank, in shares or buy some real estate. You’ll get a return on investment of 10%, 20%, perhaps up (read on...)

Seven Steps To Successful Advertising

April 3, 2012 by  | Leave a Comment Filed under: Advertising 

I was reminded recently of Sir Alan Sugar’s comment, “I have written books on advertising – Cheque Books”, which probably sums up most business owners’ experience of advertising. It’s expensive! Does it work? Well, did you know that a single advert, properly (read on...)

What Do Car Boot Sales Have To Do With Business?

March 27, 2012 by  | Leave a Comment Filed under: Marketing 

Last year I decided I needed to finally get rid of all the stuff I had accumulated from when my children were babies and sell it all at a car boot sale. I had masses, so I thought I’d come home with lots of money. As it turned out, the car boot sale I went to had very few people visit and (read on...)

What Your Customers Really Want And How To Give It To Them

March 20, 2012 by  | Leave a Comment Filed under: Marketing 

Do you know what your customers really want? I mean REALLY want? I’ll get to the point. Have you ever heard of the radio station WIIFM? It Stands for “WHAT’S IN IT FOR ME?” It’s what your customers always think of first when listening to you talking about how (read on...)

How To Make Powerful Offers That Instantly Attract New Customers To Your Business

March 14, 2012 by  | Leave a Comment Filed under: Marketing 

Getting new customers is easy if you know how. Most people in business do it the hard way. I’ll show you the easy way. And it’s also the cheapest way to get all the customers you want. To do this I need to explain what’s known as the “Lifetime Value” of a customer to (read on...)

Are You A Strategist Or Tactician?

March 7, 2012 by  | Leave a Comment Filed under: Marketing 

Let’s imagine for a moment that you are a ruler of a country 500 years ago. Let’s also imagine that your peaceful existence has been disturbed. You’ve just found out that your land has been invaded by barbarians. Knowing full well that talks are going to be pointless, there is (read on...)

Five Great Customer Thank You Ideas For Your Business

January 31, 2012 by  | Leave a Comment Filed under: Marketing 

A key to finding successful gestures is to really get to know your clients. Find out what is important to them, what they enjoy spending time doing, or what they would love to do but feel is too extravagant. If you offer things that are specific to your clients’ interests it shows that you (read on...)

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