Medical Trade Shows – Ten Costly Exhibit Mistakes and How to Fix Them

In the world of exhibiting and trade shows, three common opinions of this branch of the sales and marketing tree is: all we get is lousy leads, we don’t know if we made sales trade shows are a waste of time and money Why this response? Because it’s tough to stand-out among the (read on...)

Challenges to Marketing Your Medical Practice

Dental marketing and medical marketing are a whole different practice than marketing other products. You are seeking new clients to build ongoing relationships with in a difficult economy. To develop an effective public relations and marketing campaign, assess the circumstances of your current (read on...)

Send Your VP of Sales and Marketing a Thank You Note

Many sales reps who spend time with upper-level people in their organization (they go on a few sales calls with you, they sit down with you to talk, etc.) feel intimidated and as if they are wasting that person’s time. Don’t feel that way. They don’t. If you are a rising star in (read on...)

What is the Best Virtual, Medical Online-Service-Provider?

A medical online service provider, in a normal sense, is a person who works as an appointment scheduler and also as a receptionist. However, in this era where every other work is done by the machines, the human medical online providers of service have now been replaced by electronic and digital (read on...)