Cut Throat Marketing

June 23, 2012 by  | Leave a Comment Filed under: Branding 

Has your business been engaging in cut throat marketing? Due to the economy or other reasons, many businesses have reduced or cut the amount of money spent on promotion and advertising. Doing this is the equivalent to cutting a business’s throat. Why? Because the financial success of a (read on...)



5 Steps to Stand Out and Grab the Attention of a Top Prospect

June 23, 2012 by  | Leave a Comment Filed under: Marketing 

Do you have a target client that is difficult to reach? Maybe they are very busy or get inundated by people who want their business. How can you stand out and get them to take your call? One way is to create your own “Shock and Awe” mailing. Step 1 – You can buy a list of (read on...)

Marketing Strategy: We All Talk About Strategy – What Is It?

February 9, 2012 by  | Leave a Comment Filed under: Marketing 

For 10 years I happily taught the lead direct marketing course at New York University. Every year one of the three hardest things to get across was the concept of Strategy. Also, a lot of our clients never did grasp the concept. One of them, which shall remain nameless – my lips are sealed (read on...)

Keep Your Marketing Focus On

February 7, 2012 by  | Leave a Comment Filed under: Marketing 

Stay Laser Focused – Increase Productivity So how do you keep your marketing focus on? How do you avoid distractions or ignore all the little interuptions to stay laser focused and improve your productivity and therefore your bottom line? Believe it or not, those are very important (read on...)

5 Tips for Improving the Sales and Marketing Relationships

December 16, 2011 by  | Leave a Comment Filed under: Marketing 

There is a perception that sales and marketing cannot get a long. In some instances, this may certainly be true, but with proper coordination and planning, even the most harden relationship can become a positive force for collaboration within your organization. Much like any relationship, it (read on...)

6 Steps of a Successful Law Firm Marketing Program

February 9, 2011 by  | Leave a Comment Filed under: Marketing 

Many lawyers are unhappy with their marketing. They wonder – does marketing even work? The answer is “yes,” but it only works if you do it consistently. If you want to attract qualified prospects from your legal marketing campaign, you need these six steps in place. 1) Attract (read on...)

Better Marketing Decisions With Fact Based Methods

February 9, 2011 by  | Leave a Comment Filed under: Marketing 

Imagine that you just invested in a marketing promotion and sales have picked up significantly over the prior month. Now your marketing vendor has come back with another promotion that is as good as the first. You look at your bottom line and determine that the increase in sales more than paid (read on...)

How to Find the Influential Points in Your Customers

October 8, 2010 by  | Leave a Comment Filed under: Marketing 

By identifying the components of your marketing program you will find your customers point of view. These components can include who the customer interacts with, talks to, hears, sees, or uses. Each one of these can be used as an influential point to build your customer loyalty and interest in (read on...)

Defining Your Marketing Program by Discovering Your Strengths

September 30, 2010 by  | Leave a Comment Filed under: Marketing 

Finding and building on your chief strengths is one of the best things you can do as a marketer. This will add an additional dimension of momentum and focus to your marketing program. Don’t get caught up in the shortcomings, the key here is to build on your strengths in everything you do (read on...)

Filling the Awareness Gap and Focusing on Your Target Customer

September 29, 2010 by  | Leave a Comment Filed under: Marketing 

Do your customers even know you exist? If they don’t you can eliminate or reduce the awareness gap by getting in front of them with effective marketing communications. If you don’t know what the awareness gap is, it’s the percentage in your target market that are unaware of the (read on...)

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