Three Crucial Elements of an Effective Marketing Strategy

July 10, 2012 by  | Leave a Comment Filed under: Marketing 

There’s a simple but very important fact about your business and how successful it will be, and that is the success will be determined by how successful your marketing strategy is. In the end, the amount of money you make, which depends to a large part on how many customers you have, will (read on...)



How to Map Out a Marketing Plan

July 3, 2012 by  | Leave a Comment Filed under: Marketing 

One of the things that I tell my clients on a regular basis is, “If you want a full practice in six months or if you want to have clients in six months you need to be marketing today.” Sometimes it actually takes more than six months to turn a cold lead into a warm prospect, then into (read on...)

Enhancing Marketing Efficiency With Marketing Resource Management

May 17, 2012 by  | Leave a Comment Filed under: Marketing 

Marketing campaigns greatly depend on Resource Management as the main delivery engine capable of providing transformations to the campaign structure and delivering on an improved marketing efficiency. This article is here to draw a pragmatic discussion on how the Marketing Resource Management (read on...)

Marketing Success: Create Your Marketing Calendar To Match Your Income Goals

May 17, 2012 by  | Leave a Comment Filed under: Marketing 

Now it may seem obvious that every business needs a marketing plan but not every business has one or if they do it’s often not mapped out on their calendar so it never really gets implemented as planned. This means the results are likely to be less than predicted and a lot less than desired (read on...)

A Solid Infrastructure Is Crucial to Successful Marketing

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

I’ve been working with several start-ups recently who are looking to put together a marketing plan. Their goals are lofty, but they have the willingness to work to achieve those goals. The problem is that they are not yet ready for the type of strategic marketing plan that will actively (read on...)

Preparing to Sell Your Business

May 16, 2012 by  | Leave a Comment Filed under: Sales 

If you want to sell a business, it is crucial to understand why you want to sell and when. Selling a business requires planning. It is beneficial to have a business valuation conducted by independent party. This will provide an objective assessment of what the business is worth. Such a valuation (read on...)

Why Do I Need a Written Marketing Plan?

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

One of the advantages of being a solopreneur or small business is you can change direction faster than a large corporation; there are no committees or layers of management to consult. It’s just you making a decision. However, too many small business owners get used to flying by the seat of (read on...)

How Many Marketing Touches Does It Take To Close the Sale?

May 12, 2012 by  | Leave a Comment Filed under: Marketing 

There’s an underlying principle in marketing that you need to have multiple “touches” with your prospective client before you become top of mind. I’ve been researching to see what the latest statistics are…(I’ve heard anywhere between 7 and 23!) and not (read on...)

Business Marketing – Read More About It

May 11, 2012 by  | Leave a Comment Filed under: Marketing 

Marketing is the process of creating and exchanging of ideas that are valuable for your customers, partners and society. Marketing is used to identify the customer, satisfy the customers and to keep that individual coming back time and time again. Marketing requires a business to shift its focus (read on...)

A Simple Analysis That Defeats Marketing Paralysis – Part 3 of 3

May 1, 2012 by  | Leave a Comment Filed under: Marketing 

You’ve likely heard me say, “marketing is simply a matter of sharing solutions with people who are already looking for them.” To get the results you’re looking for (more clients, more income, more visibility, etc.) you must also market consistently. I understand that it (read on...)

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