Flyer Vs. Postcards

June 28, 2012 by  | Leave a Comment Filed under: Advertising 

There has always been a debate about which is more effective, postcards or flyers, both are marketing collateral that can be utilized to obtain customers. They serve as traditional promotional items and can be greatly effective if executed in the right way. Flyers have usually been a staple in (read on...)



The Best Way to Shift Your General Practice to Your Niche

June 28, 2012 by  | Leave a Comment Filed under: Marketing 

If you’ve been in business for a while, you may have an assortment of clients and types of work that you do. You have identified the one particular area that you really want to concentrate on. How do you make this transition to focus on your niche? I recommend that you build up to it. The (read on...)

Use Your Existing Marketing Collateral to Plan Your Website

June 19, 2012 by  | Leave a Comment Filed under: Marketing 

As you get ready to plan to create your new website or redesign an existing one, a good place to start is by reviewing the existing marketing collateral your business already uses. This is just one of a series of checkpoints which will guide you to a practical and profitable marketing message for (read on...)

Your Brand – Your Reputation

April 15, 2012 by  | Leave a Comment Filed under: Branding 

There is a common misconception when it comes the definition of a “Brand”. Your ‘Brand’ is composed of experiences a customer can expect when they deal with your company. That can be anything from your website and brochure, your office decor to the way you answer the (read on...)

Why You Should Hire a Graphic Designer

March 27, 2012 by  | Leave a Comment Filed under: Marketing 

For a lot of new business owners, doing the ton of little things that go into starting up a business can be not only an exhausting endeavor, but an expensive one too. From updating your own website, to running your feet off the ground doing networking – any business owner can tell you they (read on...)

Are You Creating Compelling Marketing Messages?

March 14, 2012 by  | Leave a Comment Filed under: Marketing 

Do you wish your marketing materials were “pulling” clients towards you? Do you wish you could turn more prospects into clients? Do you wonder if your website copy is speaking to your ideal clients? If you answered “yes” to these questions, then you are going to want to (read on...)

Using Fearless Marketing

February 27, 2012 by  | Leave a Comment Filed under: Marketing 

No matter what your product is, as a business owner, you need to market. For many solopreneurs, especially healers, coaches, and consultants, marketing is the least liked part of the business activities. Part of the problem is thinking of marketing as “sales.” It immediately brings to (read on...)

Using Sub Headlines (Properly) in Your Copy

February 9, 2012 by  | Leave a Comment Filed under: Advertising 

You need to seriously look at the layout of your marketing materials. Look at your web pages, your brochures, your emails, your handouts, your sales letters – and all of your advertisements. Are you using sub-heads? You should be. It is easier on the eyes to have a scanning ability (read on...)

Sales Sheets – Quick Tips to Create Effective Marketing Materials

February 9, 2012 by  | Leave a Comment Filed under: Advertising 

Your company works hard to secure sales appointments, but your marketing materials are a bit outdated. Sometimes it’s hard to make an impact with so many options available including websites, blogs and product reviews floating around. According to Google’s Zero Moment of Truth (ZMOT) (read on...)

Marketing – The 7 Cs of Marketing

January 15, 2012 by  | Leave a Comment Filed under: Marketing 

Marketing relates to the advertising and promotion of a company’s product or service. When designing a marketing plan, it is important to keep in mind the three C’s of marketing, which are: 1. Cost2. Creativity3. Captivate4. Connect5. Clarify6. Convince7. Close 1. Cost – The (read on...)

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