Know What You Are Talking About in Your Brochure

The last thing you would want to hear when your target clients read your brochure printing copy are that “you do not know what you are talking about.” No matter how great your design is, if your copy reads like the person who wrote it reflects lack of understating on the subject, and (read on...)

Why You Should Write an Annoying Ad

Most business folks realize that persuasion is the core of marketing. It’s easy to assume, then, that the job of marketing is to persuade others to use our product or service. That’s half right. The goal is to help folks decide whether or not to use our product or service. Even if we (read on...)

Why Even Sales Professionals Need Copywriters

You’re a sales professional. Therefore you know what to say to buyers and can write your own marketing materials. Right?  Possibly, but not necessarily.   Being able to communicate and sell in person is a good beginning, but it’s different from selling in writing, because you have (read on...)

Learn to Let Go of Your Old Marketing Pieces

Sometimes people have a hard time letting go. I saw a man the other week…and it was obvious he was having this problem. He was trying to recapture his youth – and doing a horrible job at it. The outfit was bad enough (cream-colored linen pants, black tennis shoes, bright color print (read on...)