Multiple Forms Of Marketing Communication – Helping You Reach Your Widest Target Audience

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

You’ll have heard the saying ‘Don’t put all your eggs in one basket’ and when it comes to your marketing communications you really do need to take that on board! Using just one or two types of marketing communication can be a risky business. But, just to confuse matters a (read on...)

Maximizing Your Marketing Communication

July 9, 2011 by  | Leave a Comment Filed under: Marketing 

No matter where you look, the television, the newspaper, the internet; there is always a story talking about how the global economy is slowly recovering. The operative word here is slowly. While there may be some truth to these statements, for many businesses it’s not happening fast enough. (read on...)

Bring a Strategic Focus Back Into Marketing

September 17, 2010 by  | Leave a Comment Filed under: Marketing 

To decide on the strategic focus for your product marketing, ask yourself one simple question. What “problem” do my potential customers face? This can be a challenge for business and marketers alike. It’s vital to develop a message that demonstrates your product solves your (read on...)

Does Size Matter? When a White Paper is Not a White Paper

July 1, 2010 by  | Leave a Comment Filed under: Marketing 

It is an interesting observation! At a time when information sharing happens freely, globally, and in real time, organizations still don’t agree on what a white paper should look like. A recent article on The White Paper Pundit, explored the various surprising ways in which Hewlett-Packard (read on...)

The Best Place to Start All B2B Marketing Efforts

April 1, 2010 by  | Leave a Comment Filed under: Marketing 

There’s a very important place marketers have to be when conducting B2B marketing or selling B2B products or services. It’s not in the office. It’s not at a trade show. It’s not at a networking event, and it’s not even on the golf course. It’s inside a (read on...)

Marketing Communications

January 5, 2010 by  | Leave a Comment Filed under: Marketing 

Marketing communications is referred to as the messages and the media used to relate those messages to the market. There are many ways in which you can communicate with the market namely through personal selling, sales promotion, public relations, publicity, advertising, direct marketing and so (read on...)

Marketing Essentials – Promotion

December 8, 2009 by  | Leave a Comment Filed under: Marketing 

Does the idea that promotion belongs among essential marketing ideas seem absurdly obvious? My answer to that is both Yes, and No. Yes, in the sense that the words marketing and promotion seem to say nearly the same thing. Also in the sense that marketing without promotion really isn’t (read on...)

Avoiding Marketing Disasters

November 7, 2009 by  | Leave a Comment Filed under: Marketing 

Managing a business requires a very different set of skills to those needed for planning a business. This can be seen most clearly within franchise businesses whereby-with a good “blueprint”- franchise owners, who do not necessarily posses an in-depth history of business development, (read on...)

Five Marketing Communication Sins – Does Your Company Commit Them?

March 13, 2009 by  | Leave a Comment Filed under: Marketing 

It is sometimes amazing how stubbornly companies and their marketers cling to old-fashioned, clich├ęd and downright wrong ideas of how they should market their companies and their products or services. Here is a collection of self-destructive obsessions from my 20-year marketing communication (read on...)

Some Pointers on Writing a Headline

March 1, 2009 by  | Leave a Comment Filed under: Advertising 

Just about any sales message, whether in print or on-line needs a headline-a good one. Let’s face it, the headline of your sales message is responsible for up to 80% of the response from that sales message. Hence, the success or failure of most marketing efforts rests very much on the power (read on...)