Improve Your Marketing Effectiveness – 7 Great Tips

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

Marketing is changing very rapidly these days, led predominantly by the internet. However the basic principals of marketing still hold good. You still have to deliver: The right message To the right people At the right time Via the right channels Too often, marketers and small business owners (read on...)



How Many Marketing Touches Does It Take To Close the Sale?

May 12, 2012 by  | Leave a Comment Filed under: Marketing 

There’s an underlying principle in marketing that you need to have multiple “touches” with your prospective client before you become top of mind. I’ve been researching to see what the latest statistics are…(I’ve heard anywhere between 7 and 23!) and not (read on...)

What Would Beethoven Think – Traditional Vs Today’s Marketing

April 7, 2012 by  | Leave a Comment Filed under: Marketing 

Last week, my wife and I attended a concert by TransSiberian Orchestra of their CD Beethoven’s Last Night. Besides the incredible theatrics and pyrotechnics, the music was phenomenal. But what really got me think was, “What would Beethoven think if he heard his music performed today (read on...)

It’s All In the Mix

December 10, 2011 by  | Leave a Comment Filed under: Marketing 

What are the primary marketing channels that you use to promote your small business? Your website? Radio ads? Email Marketing? Social networking? In today’s world, it’s likely that you already use more than one channel to get your message out to the world. But – are you really (read on...)

3 Key Elements of a Marketing Strategy

September 13, 2011 by  | Leave a Comment Filed under: Marketing 

When it comes to sharing your message these days there are so many choices: social media (facebook, twitter, linked in, you tube and more), traditional advertising (radio, tv, yellow pages, direct mail, newspapers and so on), websites, blogs, article marketing, tribe syndication, forum marketing, (read on...)

How Are You Mining the Gold of Your Current Clients in Your Business?

February 26, 2011 by  | Leave a Comment Filed under: Marketing 

Who are the easiest people for you to do business with? Think hard before you answer this, because the answer is within the title of this article. That’s right, your current clients. I’m a member of Dan Kennedy’s newsletter and whenever I buy a product, there is always an offer (read on...)

New Marketing Channels Mean a New Marketing Approach for Business Startups

January 4, 2011 by  | Leave a Comment Filed under: Marketing 

Effective marketing techniques tend to change over time, and the current market of consumers has an entirely different expectation from generations past. Members of the boomer generation were relatively loyal to branding simply because it was what they knew. They were swayed by the (read on...)

The Best Place to Start All B2B Marketing Efforts

April 1, 2010 by  | Leave a Comment Filed under: Marketing 

There’s a very important place marketers have to be when conducting B2B marketing or selling B2B products or services. It’s not in the office. It’s not at a trade show. It’s not at a networking event, and it’s not even on the golf course. It’s inside a (read on...)

Marketing Channels – No Longer an Either-Or Decision

December 8, 2009 by  | Leave a Comment Filed under: Marketing 

When people ask me whether they should publish a print newsletter or an email version, run radio commercials or newspaper ads, or choose direct mail or billboards, my answer is always the same: yes. It’s not a matter of being indecisive. It’s just that the expectations of consumers (read on...)

The Right Answer

November 7, 2009 by  | Leave a Comment Filed under: Marketing 

Effective annual marketing plans have always relied on a combination of real data and intelligent assumptions. Recent years have brought us a great deal of change at a very fast pace, which has created new challenges as well as new opportunities for preparing an effective 2010 marketing (read on...)