Are You On a Tight Marketing Budget?

April 5, 2012 by  | Leave a Comment Filed under: Marketing 

Public Relations: The Fast-Track to Attracting Buyers If you are on a tight marketing budget and are trying to get your name out there, consider spending a little time and just a few dollars on a public relations campaign. A comprehensive public relations program educates, informs, explains, (read on...)

Predictive Analytics – Maximizing the Marketing Budget of Small and Midsize Businesses

March 2, 2012 by  | Leave a Comment Filed under: Advertising 

If you are like most marketers and business owners, there have likely be times when you have wished for a crystal ball to see how your prospects would react to your marketing campaigns. While there are no known crystal balls, there is something that can help: predictive analytics. Predictive (read on...)

Marketing Strategy: We All Talk About Strategy – What Is It?

February 9, 2012 by  | Leave a Comment Filed under: Marketing 

For 10 years I happily taught the lead direct marketing course at New York University. Every year one of the three hardest things to get across was the concept of Strategy. Also, a lot of our clients never did grasp the concept. One of them, which shall remain nameless – my lips are sealed (read on...)

Managing Your Budget at Tradeshows

February 4, 2012 by  | Leave a Comment Filed under: Marketing 

Attending tradeshows is a great way to grow and expand a business. While you can’t afford to forget the marketing and staffing of your event, you don’t have to break the bank to flourish. Here are just a few ways you can manage your budget and still be a tradeshow success: 1) (read on...)

What Newt Gingrich Can Teach Your Business About Turning Around Negative Reviews

January 26, 2012 by  | Leave a Comment Filed under: Marketing 

Newt Gingrich, a Republican running for his party’s nomination to run for the President of the United States was thought to be down and out just a few months ago. This was due primarily to two reasons: Poor public image Low funds Today, Newt has been able to turn around those two (read on...)

How to Determine Your Ideal Marketing Budget

January 25, 2012 by  | Leave a Comment Filed under: Marketing 

As Tiffany thought about the future of her business, she felt a mix of excitement and overwhelm. Excitement about the possibilities for growth and expansion, mixed with a sense of overwhelm about being able to make it happen. “I know that in order to create the growth I want, I’ll (read on...)

Promotional Pens – Getting Value From Your Marketing Budget

January 24, 2012 by  | Leave a Comment Filed under: Marketing 

Marketing and promotional budgets are getting much tighter. Many business categories are struggling to maintain profitability in the face of a severe business recession. Given that marketing budgets have to work harder, how do you ensure that your promotional pens’ budget gives you value (read on...)

How to Stretch Your Small Business Marketing Budget

January 10, 2012 by  | Leave a Comment Filed under: Advertising 

There are many advantages to being a small business. Unfortunately, having a large marketing budget isn’t one of them. Here’s some advice on how you can get the most out of your marketing expenditures. Market Tactically Rather than spreading flyers across your entire city, try to (read on...)

What’s YOUR Business’ Magic Number? So How Much Marketing Does It Take to Win in Business?

November 12, 2011 by  | Leave a Comment Filed under: Advertising 

Perhaps you’ve heard it said that you’re more likely to regret the things you DIDN’T do, than you are to regret what you DID do. It’s a quirk of human nature that’s been validated by Cornell University research. And if you talk with business owners who’ve had (read on...)

Multi-Channel Marketing for Small Business – Why It Is Important

November 1, 2011 by  | Leave a Comment Filed under: Marketing 

As a small business who works with small businesses, I understand that marketing budgets are either small, pay-as-you-go, or non-existent. But, everyone needs to do some marketing. Small businesses are often left behind in this area due to the budgeting issues, especially in this day and age of (read on...)