How to Find the Perfect Logo for Your Business

July 10, 2012 by  | Leave a Comment Filed under: Branding 

Assess your business nicheThe most important consideration to make when creating a logo for your business is to know your industry. For example, if you are a painter and decorator, then most of the designs for your industry will probably include some sort of practical graphic design, such as a (read on...)



A Customer’s Perception – Your Brand

July 10, 2012 by  | Leave a Comment Filed under: Branding 

What’s the “Breakfast of Champions”? Which cereal comes in a bright yellow box? Which company is associated with “Just Do It”? Cocoa Puffs cereal is aimed at what type of customer? Which car claims to be “the ultimate driving machine”? Which company is (read on...)

Why Business Plans Are BS For Business Owners

July 10, 2012 by  | Leave a Comment Filed under: Marketing 

Once upon a time… Sam was worried about his electrical supply business, and rightly so. The initial burst of growth over the first three years of the business had halted in the fourth year and in the fifth his sales and profitability were now going backwards. Fast. Sam urgently needed more (read on...)

Marketing – How to Track Conversions By Telephone

July 10, 2012 by  | Leave a Comment Filed under: Marketing 

Conversion tracking is the process by which you can associate conversions (the completion of a certain action) with specific visitors that arrive at your website. In a general sense, conversion tracking also applies to offline media as well, but for our purposes in this article we will only look (read on...)

Content Marketing: What It Is, What It Isn’t

July 3, 2012 by  | Leave a Comment Filed under: Marketing 

When it comes to something called Content Marketing, there’s been a growing amount of “noise” generated over the past few years. Those two words in and of themselves come across as rather vague, probably because their meaning has yet to be completely defined. One thing that is (read on...)

Office Solutions for People Not Ready to Rent Space

July 3, 2012 by  | Leave a Comment Filed under: Marketing 

Do you see clients in person to provide your services? Some people are comfortable meeting clients in their home. Others find this awkward or inappropriate for a variety of reasons: – Children at home– Pets at home– Stress of housekeeping perfection– Decorating needs (read on...)

How Internet Marketers Can Use Split Testing to Greatly Improve Their Results

June 30, 2012 by  | Leave a Comment Filed under: Advertising 

Split testing is probably the single most important concept in all of marketing. At its core, this is a very, very simple concept. And perhaps that is the very reason more modern marketers don’t take advantage of it. It’s just too easy. It’s also not sexy. It has nothing to do (read on...)

5 Common Branding Bloopers You Want to Avoid

June 30, 2012 by  | Leave a Comment Filed under: Branding 

Failing to know your target marketBefore you can even think about building a brand that works, you need to know who your audience is. All too often a business will throw themselves in the faces of the public without properly assessing their target market. You can have the flashiest logo and (read on...)

How to Find Your Ideal Client

June 30, 2012 by  | Leave a Comment Filed under: Marketing 

It’s a common struggle for entrepreneurs: getting really clear on who their ideal client is. When you ask entrepreneurs who their ideal clients are, they may say, “well, it’s this group and that group and a little of some other group,” Sometimes they can’t really (read on...)

Why Aren’t You Selling As Much As You Should?

June 29, 2012 by  | Leave a Comment Filed under: Sales 

If you are like most companies, your sales conversation starts in one of two ways: a detailed PowerPoint laundry list of your features and benefits or you look at them and ask “What keeps you awake at night?” In either case, you are putting yourself behind the eight ball right from (read on...)

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