SWAG for Your Target Market

May 16, 2012 by  | Leave a Comment Filed under: Branding 

So you’ve decided it’s time to get more customers walking through your door-and the right ones at that. Whether you’re approaching this yourself or hiring someone else to take care of this, make sure that you, and them, take the right first step in this project. Identify your (read on...)



Sales and Marketing – A Foray Into the Market

May 8, 2012 by  | Leave a Comment Filed under: Marketing 

The terms, “Sales” and “Marketing” appear to be similar in functionality and have similar objectives, yet they are two separate entities. There is certainly a strong interspersing relationship between Sales and Marketing, since each complements the other to achieve a (read on...)

How to Compete in Your Small Business Against Competitors With Sophisticated Computers

February 15, 2012 by  | Leave a Comment Filed under: Marketing 

Most people who participate in free markets wish to have a level playing field in which to compete. However once they’ve been in business for a while they work very hard to un-level that playing field to get the advantage. After all there is a profit incentive and a revenue motive to (read on...)

How to Create an Easy Website For Your Small Business

February 14, 2012 by  | Leave a Comment Filed under: Marketing 

Every business should have a website. It’s the cheapest form of advertising available and one of the few playing fields that lets you look as big as someone with thousands of dollars of start-up capital. Creating a well-made website isn’t as difficult as it may seem. With free (read on...)

Profit Boosting Tip – Move With the Times

February 9, 2012 by  | Leave a Comment Filed under: Sales 

Are you listening to your customers? Not the customers you had a few years ago, but the customers you have now. Things are changing rapidly in business at the moment and there is no time to sit back and wait. Too many businesses are scared of the recession and are sitting back waiting to see what (read on...)

What’s So Different About Your Hotel, Then?

February 9, 2012 by  | Leave a Comment Filed under: Marketing 

Unless you have a USP or some point of differentiation, what will make your hotel stand out above all the rest in your area, or competing for the same market? Some can rely on their location, or the building, or history. But what if your hotel has none of that? One way of capturing the interests (read on...)

Market Technology: The Missing Link

January 20, 2012 by  | Leave a Comment Filed under: Marketing 

Although many, aspects of Industry have morphed and changed over the last, few decades, there are several outposts that continue to find their way. In spite of technological advances, process improvements, changing Market and Customer demands, fierce Competition and even the advent of the (read on...)

Keys to Successful Business Marketing

January 4, 2012 by  | Leave a Comment Filed under: Marketing 

The first thing to establish when creating a marketing campaign is a target audience. An ideal customer is not always the same as any customer. Work up to that goal of accumulating ideal customers, but start with the customer that frequents every day. An easy first step is determining if that (read on...)

Advertising on 4 Wheels

December 23, 2011 by  | Leave a Comment Filed under: Marketing 

As jobs are scarce and the New Economy tightens its noose around the necks of small business owners, it is fiscally prudent to cut costs and trim overhead. The natural inclination may be to cut the advertising budget as it is one of the largest overhead line items and may seem to have little (read on...)

When to Choose Action Over Perfection in Order to Get Traction in Your Market

November 15, 2011 by  | Leave a Comment Filed under: Marketing 

There will be times in your business career that you have to choose between having a perfect presentation with your marketing and giving your promotion the time to get traction. So how do you know when to choose between having something perfect and getting it to the market? Well most of the time (read on...)

Page 1 of 1212345...Last »