If Your PR + Marketing Strategy Ain’t Broke, Don’t Fix It

October 21, 2011 by  | Leave a Comment Filed under: Marketing 

You’ve just received your 8,000th email about how or why you should try to market your business and how a $1500 (or decidedly more expensive program) can show you how. There used to be a time when there were a few simple methods to promote your business. – Buying an (read on...)



The Rebirth of Direct Mail: EDDM Has Changed Everything

October 21, 2011 by  | Leave a Comment Filed under: Marketing 

Direct mail has always been an effective way of advertising in targeted local neighborhoods. But with the complex processes involved, and the high cost of sending, producing, and prepping mailers, many direct marketing experts thought it was a dying marketing strategy. Well not any more. (read on...)