Education Is Powerful

April 28, 2012 by  | Leave a Comment Filed under: Marketing 

Most lawyers have no idea about educating the public, especially for free! By this I mean that they should not only present themselves as authorities on specific given subjects, but also supply free information on a consistent basis. What they fail to realise is that most people don’t want (read on...)



Law Firms Benefit From The Use of QR Codes

February 2, 2012 by  | Leave a Comment Filed under: Marketing 

According to a 2011 Forrester Research study, more than 15 percent of U.S. smartphone users now use 2D bar code software readers to scan QR (Quick Response) codes, two dimensional bar codes that can be read by cameras on smartphones. The codes provide instructions to guide the mobile browser to a (read on...)

How Branding Will Help You Increase Billings And Grow Your Legal Practice

December 23, 2011 by  | Leave a Comment Filed under: Marketing 

Branding in its simplest form is the perception of you or your firm in the mind of your client or prospect. It’s not your logo although that is part of the perception. It more about a feeling or emotion. When you think of a brand you love, what’s the feeling you get? How loyal are you (read on...)

The Deadly Marketing Assumption

December 1, 2011 by  | Leave a Comment Filed under: Marketing 

Have you ever initiated a marketing contact, waited for a return call or email, and upon hearing nothing, concluded the person just wasn’t interested? That conclusion might actually be a costly assumption – one that lets otherwise great prospective clients, referral sources or (read on...)

What Is the Happiness-Success Connection?

December 1, 2011 by  | Leave a Comment Filed under: Management 

When Executive Coach Marshall Goldsmith asks audiences around the world to complete the following sentence, one word is overwhelmingly provided: “When my kids grow up, I want them to be _______.” Your response? It was probably “happy.” No other answer – successful, (read on...)

Law Firm and Legal Marketing: I’m a Litigator – How Do I Find Clients?

April 23, 2011 by  | Leave a Comment Filed under: Marketing 

When it comes to legal marketing many areas of practice have a natural focus. A particular sub-set of the general population that needs their services. Workplace lawyers might focus on businesses based on employee numbers while property lawyers focus on developers. Other areas, such as family law (read on...)

Law Firm and Legal Marketing: File Velocity and the Client Experience

April 23, 2011 by  | Leave a Comment Filed under: Marketing 

Those of you that have worked with me, particularly in law firm or legal marketing, will know that “file velocity” is one of my personal catchphrases. When I say file velocity what I mean is the speed at which a file or matter or particular client interaction is brought effectively (read on...)

Law Firm and Legal Marketing: Know Your Prospects and Give Them the Information They Need

April 21, 2011 by  | Leave a Comment Filed under: Marketing 

The first step in any good law firm or legal marketing strategy is to know your prospects. Who are the people you want to walk in the door, or pick up the phone and call you? Once you clearly define your ideal or average client you then need to consider what concerns are influencing them, what (read on...)

How Can You Copy High Street Banks To Improve The Marketing Of Your Solicitor’s Practice?

March 27, 2011 by  | Leave a Comment Filed under: Marketing 

Whatever you think of High Street Banks the one thing that they do fairly well (and more importantly almost relentlessly) is to promote the full range of their services to their existing clients. Look at the post you receive from your bank, whenever you hear from them with any form of (read on...)

6 Steps of a Successful Law Firm Marketing Program

February 9, 2011 by  | Leave a Comment Filed under: Marketing 

Many lawyers are unhappy with their marketing. They wonder – does marketing even work? The answer is “yes,” but it only works if you do it consistently. If you want to attract qualified prospects from your legal marketing campaign, you need these six steps in place. 1) Attract (read on...)

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