Is That iPad Giveaway Legal?

October 5, 2011 by  | Leave a Comment Filed under: Marketing 

Sweepstakes, contests, and giveaways have become increasingly popular among dealerships. These promotions can be a great way to get word out about your company, increase your social media presence and develop leads. However, entry into a poorly considered sweepstakes or contest can be a trap for (read on...)

Unhappy Car Buyer Gets 110,000 Views on YouTube

August 12, 2010 by  | Leave a Comment Filed under: Branding 

I was browsing through the website of a prominent dealer-chasing law firm this morning (I know, I have weird hobbies), and came across a posting about a dealer with a link to a YouTube video. This dealership is part of a good-sized group that is very well-regarded in the area. As I am personally (read on...)

Getting Customers on the Lot Without Crossing the Line

July 6, 2010 by  | Leave a Comment Filed under: Advertising 

Many complaints and legal actions against auto dealers are the result of the way vehicles are advertised. According to a joint survey by the Consumer Federation of America (CFA), National Association of Consumer Agency Administrators (NACAA), and North American Consumer Protection Investigators (read on...)