10 Ways to Get Better Results From Your Printed Flyers

1) Quantity. Most people start off by printing too few flyers. It is a simple mathematical fact that the more you print and distribute, the bigger your response will be. Think in thousands, not hundreds. Printing bigger quantities also reduces the cost per flyer. 2) Quality. Don’t (read on...)

Top Tips for Creating Commercial Print Ready Leaflets/Flyers

So, you’ve created your leaflet/flyer and you want to get it printed so you can distribute it to a couple of thousand people so you can get your brand or product out into the world. Although putting some text and graphics together might seem easy, getting a decent print off your initial (read on...)

How to Increase the Effectiveness of Your DIY Design

Don’t get me wrong, I would strongly recommend that a business employ a professional graphic designer when it comes to creating effective, sales-generating literature, marketing materials and stationery. The difference between professional and amateur design is enormous and the results are (read on...)

Marketing Your Company With Quality Brochures

If you are thinking about creating a leaflet to advertise your products or services then there are a number of things you might want to consider during the planning process to make sure that your leaflet works for you and conveys the right impression. Choosing a formatYou will probably be (read on...)

How Brochures, Leaflets and Booklets Will Help YOU Grow Your Customer Base

Brochures and leaflets Brochures and leaflets are a fantastic tool to advertise your business, especially if you’re a new start up. They are key elements to achieve effective results during the design process. Leaflets and brochures are a great way to catch your customer’s attention; (read on...)

The Right Type Of Literature Dispenser

Literature Dispensers are a great way of attracting attention or promoting businesses. They are often in areas where people are effectively a captive audience, such as in a waiting room or in a bus shelter. A good display will attract people even if they had no intention of looking at the (read on...)

Business Marketing: How To Make A Leaflet Stand Out

Used properly, a well-targeted leaflet campaign can be a beneficial marketing tool to advertise the businesses and services of a company. However, it is also a competitive field, with people in bigger towns often receiving tens of leaflets every week. In this article we look at some of the (read on...)

Leaflets: Different Ways Of Using This Form Of Advertising Successfully

Many successful businesses will use leaflets as part of a clever and well-targeted marketing campaign. There are a number of valuable printing companies which will produce a set of leaflets at a very reasonable price. Once leaflets or flyers have been purchased, designed and delivered, the next (read on...)

How To Run A Leafleting Campaign From Start To Finish

The response rate to a leafleting campaign is not especially high. Most estimates put the take up rate at about 1 – 2%, meaning that, for every 100 leaflets which are handed out, 1 or 2 might result in a positive piece of business being generated for the company. Factors such as the price (read on...)

Business Marketing: More Ways To Make A Leaflet Stand Out

Leafleting campaigns are a successful part of the marketing strategy for many different businesses and organisations. However, since the customer take up is generally very low (usually in the region of 1 – 2%) and competition is high, it is important to ensure that the leaflet designed to (read on...)