Sales Leads – Purchasing Vs Do it Yourself Methods
The question of buying sales leads vs. generating leads for yourself reminds me of the proverb which states “if you buy a man a fish you feed him for a day but if you teach a man to fish you feed him for a lifetime.” When you are buy leads from lead aggregators, you are forever at (read on...)
Using SMS to Screen For Mobile Marketing
What is SMS to screen? SMS to screen is a facility that lets a user text in details to a 5 digit short code, which can then be viewed by a client at their discretion online. This facility is most commonly found being used in conjunction with radio station DJ’s who prompt listeners to text (read on...)
Your Website Isn’t Human – Don’t Steal the Thunder From Your Sales Floor
As the internet has evolved, we are learning how to do more and more business online. Websites have become interactive, rich with content, and can completely take over the sales process. But could you be trying to do too much with your website? Depending on your industry, over-automation of the (read on...)
A Great Lead Generation Technique is a Simple Branding Technique on Yourself
Branding yourself will be a great lead generation technique and the most important thing you can do for your business. If you spend more on personalizing your brand and name this simple but huge lead generation technique will help you drive traffic for years to come. The more traffic you have the (read on...)
How Your Price Attracts New Consulting Clients
I had an interesting conversation with a friend over the holidays. She lamented that her lead generation efforts were not yielding the quality of clients she wanted. Since this had never been a problem in the past, I asked her if anything had changed about how she was presenting her (read on...)
Blatantly Autocratic Sales
A healthy ego is certainly a good thing to have if you want to be a successful salesperson. Yet, some of us are simply off the chart when it comes to self importance. You might know who you are, and the rest of us can certainly spot you from a mile away. But, if you’re not quite sure if (read on...)
How Will I Generate Sales Leads For My Brand New Business?
Even Ray Kroc and Kernel Harland Sanders had to start at the beginning. It can be simple if you stick to a consistent plan and follow some tried and tested rules. To succeed with any new business venture we will need many qualities and focused determination but in particular, I think the (read on...)
How to Accelerate Your B2B Success With Pull Marketing
For many years, virtually all marketing was of the push variety, so called because the object was for you to push your promotions and advertisements in front of the prospect. Your job was to push your message and push your offer until you generated the lead or sale. This was also referred to as (read on...)
My Six Picks For Ways to Advertise Your Business Offline
In today’s business economy, it is essential for businesses, both large and small to reach their target market in the most effective, efficient way possible. Outside of the Internet, there are many advertising venues available to businesses, from print advertising, electronic media such as (read on...)
CRM is Your Most Important Tool For Lead Management
How leads are generated, managed, and nurtured are crucial elements in a successful sales process. Lead Generation (which is often shortened to the quicker “lead gen”) is when new consumers are found that have an interest in a particular product or service that is being sold. There (read on...)