Education Is Powerful

April 28, 2012 by  | Leave a Comment Filed under: Marketing 

Most lawyers have no idea about educating the public, especially for free! By this I mean that they should not only present themselves as authorities on specific given subjects, but also supply free information on a consistent basis. What they fail to realise is that most people don’t want (read on...)

How Best to Market a Law Firm – Marketing a Legal Practice Theory

April 8, 2012 by  | Leave a Comment Filed under: Marketing 

Very recently, I was having a rather intriguing conversation with a UK specialist in legal firm business models and we got to talking about customer service and marketing. Obviously, things are much different in the US than it is in the UK, and even in the US things have drastically changed when (read on...)

Who Manages Your PMS?

April 22, 2011 by  | Leave a Comment Filed under: Marketing 

The appearance of your stationery and marketing materials is just as critical as the way you dress, the way your lobby and conference rooms look, or the way your receptionist greets clients – because nothing is more visible than your stationery and marketing materials. In most cases, the (read on...)

Multilingual Law Firm Website

April 9, 2011 by  | Leave a Comment Filed under: Marketing 

If your law firm is in a city that is culturally diverse your firm would likely benefit from a website that caters to those demographics. It is important that you have a website that is in English; most of your clients are probably English speakers and readers. However, what about that other (read on...)

Should I Blog?

February 3, 2011 by  | Leave a Comment Filed under: Marketing 

“A great resume can only deliver confidence in your ability to deliver solutions, but it never provides the solution.” You’ve heard the advice. Keep your website active. Add new material. Blog about topics of interest to your clients. Be the “go to” resource for (read on...)

Brochure Design of a Law Firm

February 3, 2011 by  | Leave a Comment Filed under: Advertising 

There are so many law firms and they all are trying their best to attract their target market. There are several methods of promoting your services related to law. For example, you can exploit the power of newspapers and send your message across. You can also create your law firm’s website (read on...)

3 Fool Proof Attorney Marketing Ideas

October 8, 2010 by  | Leave a Comment Filed under: Marketing 

The vast majority of lawyers are perceived to dress alike, speak of similar topics, and have very related concerns. Practicing law requires the majority of your time to deal with deadlines, clients, and pleadings. Keeping that in mind, when was the last time you started putting together attorney (read on...)

Law is a Serious Business

August 20, 2010 by  | Leave a Comment Filed under: Management 

The title of this article contains three key words, which are: Law, serious and business. Not necessarily in that order of course. Let me pose a question to you. If you currently work in a law firm (in any capacity), which word would you associate most with, I wonder, in describing what your firm (read on...)

Mind Your Language If You Want to Market Your Law Firm

August 7, 2010 by  | Leave a Comment Filed under: Marketing 

It’s a complicated business being a lawyer. The devil is always in the detail, so naturally solicitors take great care over every nuance of meaning and express themselves in legal jargon that covers every eventuality. This can mean writing sentences that run to clause after clause, each one (read on...)

The Difference Between an Average Lawyer and an Entrepreneur

July 15, 2010 by  | Leave a Comment Filed under: Marketing 

There are plenty of lawyers out there doing a good job, making a decent living, and seem content with their lot in life. Then there are the lawyers that are doing an amazing job, making a great living, and loving their lives. Which one sounds more appealing to you? The difference between the (read on...)