Get Ahead of the Curve – Advertising to Personal Relationships
It is becoming increasingly evident that the mass market, lemmings-off-a-cliff advertising isn’t as effective as it used to be. Let’s look at a typical scenario. (And I know this is the case in my house, and I’m sure I’m not the only one.) If you have TiVo or DVR (read on...)
The Best Slogans in Advertising
Slogans are the sign-off that accompanies the logo. They play a very important role in advertising. It is because they linger on in one’s mind even when the advertisement is long gone. Slogans’ goal is to stick in your mind.Unfortunately, ad slogans don’t always work, usually (read on...)
How to Turn Your Small Business Website Into a Sales Generator
It’s unfortunate that so many small business owners end up with a website that isn’t much more than a glorified online brochure that attracts little traffic. If you’re in that situation I’m positive that wasn’t your intention when you shelled out the money and spent (read on...)
Your Website Isn’t Human – Don’t Steal the Thunder From Your Sales Floor
As the internet has evolved, we are learning how to do more and more business online. Websites have become interactive, rich with content, and can completely take over the sales process. But could you be trying to do too much with your website? Depending on your industry, over-automation of the (read on...)
3 Secrets Your Competitors Won’t Dare Share About How to Win, Woo and Win Over Your Ideal Customers
Some people keep secrets. Unless it’s an embarrassing or shameful secret like Tiger Woods had at the last of 2009, why wouldn’t we let some secrets be shared? There really aren’t any secrets at all, just some secrecy. With so many secrets touted in Internet marketing, here are (read on...)
Personal Injury Lawyer Marketing – Things You Must Know
When strategizing on your personal injury lawyer marketing campaign, there are issues that you must take into consideration if you want to make any kind of progress in your marketing. First of all, you must know what people want when they are looking for a lawyer. When you understand what people (read on...)
How to Connect With Potential Customers
“Marketing” refers to locate and connect with your ideal/potential customers who are in need of your products and services and are even willing to pay with open heart. We approach the potential consumers following several strategies e.g. via social networking and all. To have good (read on...)
Archetypes Vs Stereotypes – Often Confused But Totally Different
Marketing with archetypes can seem like stereotyping to the untrained marketer. However, these two concepts are very different. Understanding these differences is vital to branding success. Stereotypes are labels pasted on by society. They might or might not apply. Say the words soccer mom and we (read on...)
How to Get Better Results From Your Internet Marketing and Any Other Advertising You Do
Most of us buy newspapers and magazines for the editorial content. Although there may be a few exceptions, we generally don’t buy them to read the advertisements. We surf the internet, watch television and listen to the radio for information and/or entertainment. The advertisements just (read on...)
No More Secrets
A few days ago I experienced what I decided to call A Virtual Burnout. After looking at my numerous emails and spending time on the Almighty Internet, I got a huge yucky feeling. I felt nauseous. It reminded me of when I was a child and suffered a sugar overdose but this surplus was far from (read on...)