Top 11 Reasons to Use Social Media in Business

May 17, 2012 by  | Leave a Comment Filed under: Marketing 

Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered it’s the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every (read on...)



An Introduction to Inbound Marketing

April 27, 2012 by  | Leave a Comment Filed under: Marketing 

Inbound marketing refers to marketing strategies aimed to draw in consumers to a product or service. Its primary aim is to ensure potential customers will find a product or service line easily. Processes for this method vary, depending on the marketing firm. The general idea, however, remains the (read on...)

Put The Old Dog Down? Marketing for Small Business

December 18, 2011 by  | Leave a Comment Filed under: Marketing 

When do you determine its time for a trusted old friend to go? Here’s the dilemma. Marketing for small business and professionals has undergone significantly change during the last decade. In general, business has begun to move away from ‘old dog’ traditional marketing to a (read on...)

Old Marketing VS New Marketing

November 16, 2011 by  | Leave a Comment Filed under: Marketing 

I woke up this morning catching up on LinkedIn’s ‘Top Headlines in Design, Marketing, and Advertising’ and ran into a post from Mashable that caught my interest. If you haven’t read it yet, you can follow the direct link below this article. It talks about the new age of (read on...)

Inbound VS Outbound Marketing

November 5, 2011 by  | Leave a Comment Filed under: Marketing 

Despite dramatic changes in the world of business, in regulations and in consumer’s shopping habits and behaviors far too many business owners are failing to embrace the most effective and profitable marketing methods. Both new entrepreneurs and those who have owned or managed businesses in (read on...)

Why 90% Of Real Estate Investors Are Getting Their Marketing Wrong

November 3, 2011 by  | Leave a Comment Filed under: Marketing 

Marketing is increasingly becoming perhaps the most important element of running a successful real estate investing business. With so much foreclosure inventory in one form or another, product really isn’t an issue. So providing you have a good transactional lender on your side, the only (read on...)

Using Inbound Marketing to Promote Your Business

October 25, 2011 by  | Leave a Comment Filed under: Marketing 

As an entrepreneur, your primary goal is to get customers to buy your products and services. Inbound marketing provides you with a low-cost means of getting found by customers. The idea is to take proactive steps to bring potential customers to you and motivate them to purchase your goods because (read on...)

Inbound Vs Outbound Marketing for Your Business

October 24, 2011 by  | Leave a Comment Filed under: Marketing 

Perhaps the single most important step you can take as an entrepreneur is to effectively market your goods and services. You can have the best products in the world, but if no one knows about them, your business will fail! When it comes to successfully promoting your business, you can choose from (read on...)

Is Outbound Marketing Dead? Today’s Sales Cycle Has Changed, Have You?

October 21, 2011 by  | Leave a Comment Filed under: Sales 

Many sales and marketing professionals are struggling with the challenges of adapting to the new sales cycle. Successful companies need leads to convert to customers and without them those companies will go out of business. The new sales cycle requires an understanding and integration of inbound (read on...)

6 Reasons Inbound Marketing Will Beat Traditional Advertising

September 24, 2011 by  | Leave a Comment Filed under: Marketing 

When was the last time the phone book directed you to a business? When was the last time the phone book even crossed your mind (except for those nostalgia emails)? Or how about this: the last time you heard an ad on the radio and said to yourself, “I need to write that phone number down and (read on...)

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