Eyecatching Imagery For Your Post Card Campaigns

May 16, 2012 by  | Leave a Comment Filed under: Advertising 

If you are thinking of running a post card campaign to market your business or organization, good for you. You are in on the secret, which is that post cards are a terrific way to get attention and get results. Why don’t more marketers know this? Probably because they tried it once and it (read on...)

Women’s Fashion-Forward Fall Trends

April 5, 2012 by  | Leave a Comment Filed under: Branding 

Fall 2011 is just around the corner, and now is a great time for women to consider adding some stylishly attractive wardrobe trends. You should not buy every trend that comes along, but you do want to take advantage of those that resonate with your image and brand to make you look and feel (read on...)

In Names, Tag Lines, and Company Personas – Why Bold Branding Wins

February 27, 2012 by  | Leave a Comment Filed under: Branding 

Yesterday I read an article about initiatives on the part of some airlines to facilitate passengers sitting next to someone they’d find interesting, while other airlines are making it easier to increase the odds of having a quiet flight by having no one sit in the next seat. Most people (read on...)

A Rose by Any Other Name Can Smell Much Sweeter

January 31, 2012 by  | Leave a Comment Filed under: Marketing 

When it comes to creating an attractive name for your new product, service or company – or even revitalize an existing one – two ingredients should top your Must List: Imagination and Testing. But don’t take my word for it. Some of the most marketing savvy companies in the world (read on...)

How to Avoid Wardrobe Breakdown

November 4, 2011 by  | Leave a Comment Filed under: Branding 

Our car engine blew up somewhere just outside of Copenhagen. My husband, Bob, and I had bought a used VW bug to chug around Europe for 6 months. Bob didn’t pay close attention to car maintenance. He avoided filling the gas tank until the gauge read slightly below empty. When we were finally (read on...)

Carpe Diem, University of Maryland

September 12, 2011 by  | Leave a Comment Filed under: Marketing 

Believe it or not, they’re on the same team. As the University of Maryland players stormed onto the field for their 2011 debut, I took one look at their new uniforms and immediately knew that this was going to be good fodder for an engaging national discussion on brand design. Any (read on...)

Personal Branding, Authenticity and Truth for Introverts

August 16, 2011 by  | Leave a Comment Filed under: Branding 

Not far from my home in rural Western Massachusetts, you can enjoy brunch on weekends at a farmhouse cafe constructed of straw bales. On one wall, Strawbale Cafe sports what it calls a “truth window”: Pull open the window shutters to see for yourself that the walls of the building (read on...)

Special Issues On Branding And Its Influence On Business

July 29, 2011 by  | Leave a Comment Filed under: Branding 

Branding is the process of identification of your products and services to your customers. This has the same implications that a person’s name has on his identity. Though the Internet has changed the nature of marketing to a large extent, some basic ground rules remain the same. Brand (read on...)

The Power of First Impressions and Branding

July 21, 2011 by  | Leave a Comment Filed under: Branding 

Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings. -Malcolm Gladwell, Blink: The Power of Thinking Without Thinking Most of us know intuitively, and through our parent’s instructions to us as children, that first (read on...)

Solopreneurs: Avoid These Ten Personal Branding Mistakes

May 17, 2011 by  | Leave a Comment Filed under: Branding 

Be bold! Grab attention! Yes, that’s great advice when it comes to personal branding. The trouble arises when the advice gets implemented carelessly, thoughtlessly or inappropriately. Then there’s a lot of flash and dash, but little response. Those targeted get confused or turned off (read on...)

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