The Power Of Hotel Branding – Brand Equity

June 28, 2009 by  | Leave a Comment Filed under: Branding 

The consumer’s awareness and associations lead to perceived quality, inferred attributes, and eventually brand loyalty. This perspective is labelled as customer-based brand equity. A strong brand provides a series of benefits to a service firm, such as greater customer loyalty and higher (read on...)



The Power Of Hotel Branding – Brand Names

April 29, 2009 by  | Leave a Comment Filed under: Branding 

Traditionally, a brand is thought to evoke, in the customer’s mind, a Certain personality, presence, and product or service performance. A brand may be defined as a ‘name, sign, symbol or design, or combination of these, intended to identify the products of an organization and (read on...)