The Differences Between the Solution Sale and the Buying Decision: Let’s Go to a Wedding

October 29, 2011 by  | Leave a Comment Filed under: Sales 

Let’s say you were going to a wedding. You had the gift, decided on the outfit, picked a time to leave to get there on time, decided to use your car rather than you’re spouse’s, because it was more comfortable. Then you had to plug in the directions to your trusty GPS (read on...)