Graphic Design Can Help Your Business

March 25, 2012 by  | Leave a Comment Filed under: Advertising 

First of all I wanted to start by asking the question, does your public persona matter? Does it mater how the public sees you? To answer this let’s take a look at this question in a different context. Does it make a difference if you wear old tracksuit pants or a suit to a business meeting? (read on...)

The Importance of Using a Good Copywriter

February 18, 2012 by  | Leave a Comment Filed under: Marketing 

It seems that every small-business owner I run into considers themselves a copywriter. Usually they will get that you need a designer, web designer, maybe even a marketing person but they just don’t see the value of a copywriter. After all they learned to write in grade school, didn’t (read on...)

The Secret Design Keys to Increasing Your Website Conversions

December 29, 2011 by  | Leave a Comment Filed under: Marketing 

We all know that the overwhelming majority of all ads and websites on the internet go unnoticed and unclicked. ComScore tells us that only 16% of display ads ever get clicked! Why? Bad design. What does this mean for you, the business owner and online advertiser? It means that it is almost (read on...)

Why Quality Designs Are Worth More

September 24, 2011 by  | Leave a Comment Filed under: Marketing 

Quality flyer designs are worth more than you pay because they help bring back more money than a regular flyer design. The higher the quality of the design and the more intriguing and eye catching your marketing material, the more money you can expect to come back in return for your small (read on...)

Business Cards – The Importance of Good Design and Business Branding

September 24, 2011 by  | Leave a Comment Filed under: Branding 

Business cards remain an important part of our business lives, despite the digital revolution. Sure we can exchange details on our Blackberrys or iPhones, but a card represents more than just our contact details. Business cards are an essential piece of our business brand, using color, graphic (read on...)

How Brochures, Leaflets and Booklets Will Help YOU Grow Your Customer Base

July 1, 2011 by  | Leave a Comment Filed under: Marketing 

Brochures and leaflets Brochures and leaflets are a fantastic tool to advertise your business, especially if you’re a new start up. They are key elements to achieve effective results during the design process. Leaflets and brochures are a great way to catch your customer’s attention; (read on...)

How To Avoid Commissioning Bad Design

June 21, 2011 by  | Leave a Comment Filed under: Branding 

How to kill a good idea! If a good idea fails to get off the ground, it’s usually comes down to two obvious and all too often common issues; investment and execution. And in the very worst cases it’s a combination of both! Lack of investment isn’t just about money, it’s (read on...)

Ubiquitous Design Principles For Logo Design

May 5, 2011 by  | Leave a Comment Filed under: Branding 

Although they normally apply to package design and engineering, these wonderful lists of design principles, which famous designers shared with the public, are also applicable to logo design. Designers from both logo creation and package engineering anchor their designs on their distinctive visual (read on...)

Construction Logo – Are Low Costing Logos Too Good To Be True?

February 18, 2011 by  | Leave a Comment Filed under: Branding 

There are quite a few design firms on the internet which are claiming that they can design a professional looking construction logo for $200 or less. For many people, this would sound like a scam. Most are used to paying at least 5 times that amount to have a logo custom designed for them by a (read on...)

Strategic Marketing Tips: Good Design Is The Foundation of a Strong Marketing Campaign

January 12, 2011 by  | Leave a Comment Filed under: Marketing 

A good design goes a long way. Time and time again countless businesses spend their hard, earned dollars on delivering their message. The problem is their message is clouded and the designs used to deliver their message is just down right ugly. Many businesses don’t realize the importance (read on...)

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