Why Do We Buy Fragrance?

February 22, 2012 by  | Leave a Comment Filed under: Marketing 

I recently bought a bottle of perfume for my wife for Valentines Day. I had no idea what brand to buy her but I was dazzled by the merchandising of one particular brand that had everything beautifully gift wrapped. I asked the shop assistant to gift wrap the perfume I had chosen for my wife. She (read on...)