Why Your Business Can’t Afford A Cheap Website

July 4, 2012 by  | Leave a Comment Filed under: Marketing 

How valuable is the design of your website? How much would you be willing to pay to create an enviable first impression? Your site is a virtual representation of what your business is about, regardless whether it exists physically or not. Thousands of Australians are doing business online (read on...)



5 Tips For Product Managers From The Former Bergdorf Goodman CEO

April 24, 2012 by  | Leave a Comment Filed under: Marketing 

As product managers we are always looking for someone to tell us how we could be doing our jobs better so that we can look even better on our product manager resume. The problem is that it’s all too often hard to find someone who can give us good advice. Is it our boss? Our competition? (read on...)

Making A Good First Impression With Product Packaging

March 29, 2012 by  | Leave a Comment Filed under: Branding 

They say that first impressions last and that is by no means an exaggeration. It does not only hold true for people, it is also true for products. Let’s say that you bought a particularly new brand of any consumer product. Then, upon your first use, you find out that there’s either (read on...)

Sale Introduction Stage: How to Make a Good First Impression

January 17, 2012 by  | Leave a Comment Filed under: Sales 

“You only get one chance to make a good impression.” We’ve always been taught this. It is critical in creating a successful sales presentation. A client has limited amounts of time. He has problems to solve and he needs options. This is why you are before him to sell him your (read on...)

You Only Get One First Impression

September 24, 2011 by  | Leave a Comment Filed under: Management 

It is a valid question for gym owners to start asking themselves over the coming weeks as the weather spirals uncontrollably towards winter and people start ditching their running shoes to take shelter at one of the many gyms that they can choose from. There are three times of year for gyms to (read on...)

Business Card Marketing: The Simple Secrets Of An Effective Business Card

September 22, 2011 by  | Leave a Comment Filed under: Marketing 

Does your business card do a better job of promoting your business or repelling clients away? That’s right, often times enough, a poorly designed and constructed business card can actually repel customers and send them looking for somebody else to do business with. You actually would be (read on...)

5 Tips for Choosing a Business Card

September 15, 2011 by  | Leave a Comment Filed under: Branding 

A business card is often the first impression a potential customer receives about a business or individual. A poorly designed or thought-out business card leads to a negative first impression which can directly correlate to a loss of business. Luckily, adhering to a few simple tips during the (read on...)

Can You Make a Great Impression in Seven Seconds?

June 30, 2011 by  | Leave a Comment Filed under: Marketing 

In some circles of Internet Marketing, there is a pervasive thought that says you have less than 10 seconds to make a good impression with the homepage of any website. If someone views the homepage of a site and doesn’t like it within the first 10 seconds…they leave and move on to (read on...)

Do’s and Don’ts of Vehicle Graphics

June 11, 2011 by  | Leave a Comment Filed under: Advertising 

Using vehicle graphics can be a powerful method of advertising if done properly. Many companies use vehicle graphics such as tradesmen, delivery vehicles and repairmen. With these types of vehicles on the road so much, the potential to be seen is huge. The look of the vehicle gives a first (read on...)

Giving the Illusion of Quality in Everything That You Do

June 1, 2011 by  | Leave a Comment Filed under: Branding 

In the world that we live in, perception is ALWAYS the key to being successful. Whether we like to admit it or not, we are always being judged. We are judged on our appearance, our health, our actions, our attitude, everything. If you needed to hire a landscape company for your property, who are (read on...)

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