Top 11 Reasons to Use Social Media in Business

May 17, 2012 by  | Leave a Comment Filed under: Marketing 

Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered it’s the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every (read on...)

Does Your Business Suffer Some Kind of Sickness? You Might Be Suffering From Social Media Deficiency

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

(Read it as: why you should use Facebook and how to get started) Let’s start this talk with a little bit of meditation. Close your eyes and think about the last time you used advertising to get new customers. How did it work? Which media channel did you use? How much did it cost you, and (read on...)

3 Ways to Brand Yourself in 2012 – It Isn’t Too Late To Start!

April 10, 2012 by  | Leave a Comment Filed under: Branding 

Can you believe the first 3 months of 2012 are already over? Remember those pesky resolutions you created back in January – how are they holding up? Chances are you aren’t quite where you’d like to be… So what can you do the remaining part of 2012 to get back on the path (read on...)

What Would Beethoven Think – Traditional Vs Today’s Marketing

April 7, 2012 by  | Leave a Comment Filed under: Marketing 

Last week, my wife and I attended a concert by TransSiberian Orchestra of their CD Beethoven’s Last Night. Besides the incredible theatrics and pyrotechnics, the music was phenomenal. But what really got me think was, “What would Beethoven think if he heard his music performed today (read on...)

Facebook – Really, I Know What a Face Is, But What the Hell Is a Book?

April 2, 2012 by  | Leave a Comment Filed under: Branding 

Well, as an author of books, and electronic books, and as a lifelong book lover with a rather large personal library I find it interesting that one of the largest companies on the Internet, Facebook, has the name Face and Book in it. That really makes no sense if you think about it. Okay so, (read on...)

The New Facebook Cover Photo and Strategies

March 31, 2012 by  | Leave a Comment Filed under: Advertising 

Just in case you missed the memo, Facebook has moved all business pages into their new timeline layout as of March 30th. In case you missed the notice, here is a quick tutorial that will help you spruce up your Facebook Business page fast! Fix Your Ugly Facebook Page Now If you have not added a (read on...)

10 Tips for Running a Golf Competition on Facebook

March 29, 2012 by  | Leave a Comment Filed under: Marketing 

Running a competition on your website or via Twitter or Facebook is a great way to increase your followers and generate awareness of your golf equipment or your golf course. But there are some rules that you need to follow. The following are our top tips for running a competition on Facebook 1. (read on...)

Did You "Do It" On the First Date?

March 2, 2012 by  | Leave a Comment Filed under: Marketing 

Most of us would never consider “doing it” on the first date. Proposing marriage is just totally out of the question when you’ve just met someone, right? Wait, what were you thinking “it” meant? No matter what you imagine “doing it” to be, most of us have (read on...)

What Can FishVille Teach Product Managers About Using Analytics?

February 16, 2012 by  | Leave a Comment Filed under: Marketing 

Here’s a classic product management question for you: how well do you know your customers? I mean, do you know then REALLY well? We all like to say that we know what our customers are looking for, but do we? The product managers over at the online gaming company Zynga (you know, the one (read on...)

Tanning Salon Promotional Ideas: Salon Videos Gone Viral

February 16, 2012 by  | Leave a Comment Filed under: Marketing 

Tanning salon promotional ideas can be used the same way other salons like, beauty and nails, promote themselves to get the word out about their services and how great they are. Online marketing using videos as a promotional idea for your tanning salon can be lucrative and great for exposure. As (read on...)