Educating Your Customers to Build Trust and Fuel Referrals

January 28, 2012 by  | Leave a Comment Filed under: Marketing 

Build trust for consistent sales by educating your customers with great content. Your customers will gladly refer a resource they trust. Content marketing can quickly build trust by demonstrating your expertise. At the same time you are facilitating referrals from these educated customers who (read on...)

Write The Book On It

January 17, 2012 by  | Leave a Comment Filed under: Marketing 

Want to really be seen as an expert in your field? Write a book! Of course to pull this off effectively assumes that you actually are something of an expert in your field. Writing what you know into a book will have several benefits. Beyond Business Cards When you’ve written a book and have (read on...)

Why You Need To Become The Trusted Authority In Your Market

August 19, 2011 by  | Leave a Comment Filed under: Marketing 

The Trusted Authority. Has a nice ring to it, doesn’t it? The truth is that anyone can become the Trusted Authority in their market. You don’t have to be the best, you don’t have to have the most knowledge, you don’t need any fancy initials after your last name. Becoming (read on...)

Reasons That Can Stop You From Building Your Reputation As an Expert

August 11, 2011 by  | Leave a Comment Filed under: Branding 

One of the goals of many of my clients (ambitious entrepreneurs running service-based businesses) is to increase their profile and reputation as an authority in their field. Being known and respected as an expert has many advantages, which include: • The ability to distinguish yourself and (read on...)

Recognizing Patterns That Hold You Back

July 20, 2011 by  | Leave a Comment Filed under: Marketing 

For many entrepreneurs who haven’t discovered the power of becoming the Trusted Authority, life becomes a day-to-day struggle where they’re just trying to get by. They usually have good reasons to feel this way. Whenever you feel like you make progress, life throws something in your (read on...)

The Future Belongs To The Trusted Authority

July 20, 2011 by  | Leave a Comment Filed under: Marketing 

The future belongs to those who innovate the next products, or those who work harder or any other number of people, depending upon who you listen to. All of the people that are claimed to be in charge of the future, however, will have one thing in common: they will be the Trusted Authority in (read on...)

When Are You Going To Start Marketing Right?

July 20, 2011 by  | Leave a Comment Filed under: Marketing 

When you make the decision to commit to being the Trusted Authority in your field, you’ll notice that your inclinations toward marketing will start to change. The main thing you’ll notice will be that you’ll need to start learning how to market yourself in a new way. Your (read on...)

The Trusted Authority – What Does It Take To Become One?

July 20, 2011 by  | Leave a Comment Filed under: Marketing 

Let’s assume that you’ve already got the basics of being the Trusted Authority down pat. You’re being authentic to what you are and you’re working on building trust with the people you interact with so that they can see you as the Trusted Authority without feeling like (read on...)

Why Being An Expert Is No Longer Enough

July 20, 2011 by  | Leave a Comment Filed under: Marketing 

Being an expert in your field used to be enough to almost ensure success. Look around at the world of today, however, and you’ll see why it isn’t enough anymore. Information is cheap. Fifteen years ago, they used to run advertisements about the Internet that talked about how amazing (read on...)

Gaining Trust – Why Most Businesses Fail

July 20, 2011 by  | Leave a Comment Filed under: Marketing 

If you go to most any marketing department, you’ll find a lot of people working very hard to position the business they work for as the leader in their field. They’ll be trying all sorts of things, some clever, some innovative and some downright brilliant, but they may not be getting (read on...)

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