Medical Trade Shows – Ten Costly Exhibit Mistakes and How to Fix Them

In the world of exhibiting and trade shows, three common opinions of this branch of the sales and marketing tree is: all we get is lousy leads, we don’t know if we made sales trade shows are a waste of time and money Why this response? Because it’s tough to stand-out among the (read on...)

Go For the Green! – Tips For Earth Friendly Exhibiting

The environment, global warming, overflowing land-fills, sky rocketing energy prices; these words have become part of our everyday language. As have earth friendly solutions, recycling, sustainability & corporate or social responsibility.  Today’s market place is going (read on...)