Networking – 5 Tips to Make Your Network Meetings More Effective

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

In these tough economic times, networking is more popular than ever and formal groups have popped up everywhere. Many business owners attend networking every week but they don’t get a great return for their time investment. Networking – these are 5 tips to make you network meetings (read on...)

Criteria for Effective Logo Design – Strengthen Your Brand Image

May 6, 2012 by  | Leave a Comment Filed under: Branding 

There is a criteria by which to measure an effective logo design. Everyone has an opinion, however, there are some standards that should always be strived for in the creation of a mark for your organization. Here is how I measure such effectiveness in my logo design work. Simple: reduced to (read on...)

The First Rule of Marketing – And How You Trigger the Right Parts of the Customer’s Brain

March 7, 2012 by  | Leave a Comment Filed under: Marketing 

Understanding how a mechanism works is often an essential key to make that mechanism behave in a specific way. The same goes for marketing. If you want your marketing initiatives to make an impact, your marketing messages must trigger exactly the right mechanisms in the mind of the recipient. One (read on...)

How Effective Leaders Influence Others

October 13, 2011 by  | Leave a Comment Filed under: Management 

If you are a leader, do you think that you are an effective leader? There would be a variety of answers that most people would say to themselves and some questions about what are an effective leader? If you are in management or an executive for an organization, one would probably consider you a (read on...)

5 Insanely Effective Ways to Build Better Business Buzz

July 29, 2011 by  | Leave a Comment Filed under: Marketing 

Every business hopes to build a little bit a LOT of excitement and activity around their brand. You want people talking, and you want your clients and potential clients energetically engaged with and excited about your products and services. Online buzz and inbound links not only give your brand (read on...)

The Power, and Danger, of Your Database

July 27, 2011 by  | Leave a Comment Filed under: Marketing 

One of my clients is a land developer in an executive lake front community. The homes are $750,000 – $1.5 million dollar custom built beauties. We were brought in to “be” their marketing department. To most outsiders, our firm looks like we are actually employees. The reason we (read on...)

Effective Webcasting – Rapport Is the Key

April 29, 2011 by  | Leave a Comment Filed under: Marketing 

Creating rapport with customers through company websites is becoming an essential building block to increased sales and those all-important relationships. In the ‘old days’, long before the Internet, we relied on advertising or potential customers phoning or calling in to our business (read on...)

Interview Questions – Ideas

April 9, 2011 by  | Leave a Comment Filed under: Management 

Interviews can be tough for both the job seeker and for the interviewer looking for a perfect candidate. If you are the interviewer, find out about the candidate’s education, experience, and knowledge before he or she arrives for an interview and document these before you begin looking for (read on...)

The Basics of Failure Mode and Effective Analysis

April 9, 2011 by  | Leave a Comment Filed under: Management 

Failure mode and effective analysis (FMEA) is a great method of the Lean Six Sigma philosophy. It serves as an effective tool for identifying potential problems and their impact on companies. Defects are expensive for companies. Customers are disappointed when they have great expectations on a (read on...)

Effective Lead Generation and Appointment Setting – How Do We Make It?

February 17, 2011 by  | Leave a Comment Filed under: Sales 

If you’ve been involved with a call center before, you probably know all this. If you have never hired a call center or you’re looking for a better partner to keep your sales pipeline boosting with fresh new leads in a shorter period of time, than you should make sure the company you (read on...)

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