Place-Based Digital Signage Advertising Has Arrived

September 23, 2011 by  | Leave a Comment Filed under: Advertising 

How important is out-of-home advertising (OOH) becoming in the United States? Results of a new study from GfK MRI finds quite important actually. Nearly 61 percent of U.S. adults report having seen a place-based digital ad on a video screen in a public place in the past 30 days, the research (read on...)



Advertising – A Different Type of Signage

August 16, 2011 by  | Leave a Comment Filed under: Advertising 

Digital placed-based media, long in its ascendancy as a legitimate advertising medium, appear poised to enter an entirely new realm of acceptance among professional media planners, according to a survey released in early July from the Digital Place-based Advertising Association (DPAA). According (read on...)

Digital Signage – Powerful and Flexible Ways to Market Your Business in Tough Times

June 22, 2011 by  | Leave a Comment Filed under: Advertising 

You gain new clients, increase average spend, save on print costs, introduce an elevated level of energy and vitality, and increase your profits. You have to have a good reason not to use it. Whether you’re a Hotel, Boutique, Pharmacy, Leisure Centre, Car Dealership, Restaurant, or (read on...)

DOOH – Study Ties Out-Of-Home Advertising to Greater Return on Investment

March 31, 2011 by  | Leave a Comment Filed under: Advertising 

The easiest way to boost the impact of an ad campaign may be to add out-of-home advertising to the mix, according to a new study. The reason, it turns out, is pretty straightforward. People spend many of their waking hours away from home, and if influencing them when they are making their final (read on...)

Digital Media: Keeping It Relevant in a Changing Landscape

December 14, 2010 by  | Leave a Comment Filed under: Advertising 

One open secret about the success of dynamic signage as an out-of-home medium is that often the audience for the signs does not have a whole lot of choice when it comes to selecting what media to consume. That’s not to say dynamic sign viewers are a “captive audience,” but they (read on...)

OOH Advertising: Out-Of-Home Advertising Boosts Impact of Other Media, Delivers Sales Lift

November 5, 2010 by  | Leave a Comment Filed under: Advertising 

Marketers looking for evidence that out-of-home advertising can improve sales and amplify the effectiveness of their other advertising need look no further than a new study from Clear Channel Communications and MarketShare Partners. The study, “How Out-of-Home Advertising Works,” (read on...)

Multi Touch Interactive Signage

June 19, 2010 by  | Leave a Comment Filed under: Advertising 

Now dynamic signage is pushing the boundaries of technology with this unique new solution for digital advertising. This solution comprises a special mesh that adheres to a window and has connections for either a computer or device then the media is then displayed on to the surface in such an (read on...)

Outdoor Dynamic Advertising – From Monitor Enclosures to Circular LED Billboards

June 18, 2010 by  | Leave a Comment Filed under: Branding 

Outdoor dynamic advertising comprises of many different kinds of solutions from monitor enclosures, LCD enclosures and circular LED billboards – there is a solution for every need at varied budgets. One thing an outdoor digital signage project has to do is create a demand, this is the new (read on...)

How Education Facilities Benefit From Digital Advertising

June 8, 2010 by  | Leave a Comment Filed under: Advertising 

Almost all schools, colleges and even kindergarten educational buildings have the network capability to deploy some kind of dynamic advertising. This replaces the old fashioned static bulletin board, which is overflowing and cluttered with bits of paper – past, present and future, (read on...)

Return on Investment (ROI) Using Digital Advertising Devices

June 7, 2010 by  | Leave a Comment Filed under: Advertising 

There are so many ways, opportunities and purposes to make and save capital expenditure and income in the world of Digital advertising. Numerous research campaigns have proved Advertising = Revenue, so using this in appropriate locations, for example, a retail point of sale (POP) or in a motel (read on...)

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