The Power of Direct Response Marketing

June 23, 2012 by  | Leave a Comment Filed under: Marketing 

Have you ever heard of direct response marketing? Ever wonder what it’s all about? Who’s doing it? What’s so special about it? The fact is to explain direct response marketing would take a multiple hour conversation. There are so many facets and details to it that even the best (read on...)



Why Your Small Business Marketing Success Depends on Matt Damon

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

Do you like movies? I do. My favorite movie is Good Will Hunting starring Matt Damon, Ben Affleck and Mini Driver because I like the idea that a guy pushing a broom at MIT is an undiscovered genius. Come to think of it… How many other people have extraordinary talent, but for one reason or (read on...)

Why Newspaper Advertising Can Still Beat Social Media Hands Down

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

With all the interest in social media, especially the big boys like Facebook, a business-owners could be forgiven for thinking that old-fashioned types of advertising like newspaper advertising and direct mail no longer work or are no longer worth doing. There are now thousands of people calling (read on...)

Marketing Ideas From an Old Science Fiction Story

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

There’s an old science fiction story I remember reading as a kid. I think it might have been by Asimov, and called something like “the greatest hunter in the world”. Anyway, the gist of the story was the protagonist was a harmless, chubby fellow who was setting off to try a (read on...)

Copywriting – 4 Power Words And Ideas You Can Use To Ignite Desire (It Works For ALL Businesses)

April 26, 2012 by  | Leave a Comment Filed under: Advertising 

Copywriting is about speaking to prospects in a way they understand. You must show people what’s in it for them. Do you have a product or service that can make a person’s life better? If so, this article gives you simple shortcuts you can use today to improve your copy. Use these (read on...)

Are You Scooping Out Plain Vanilla Marketing?

April 3, 2012 by  | Leave a Comment Filed under: Marketing 

There’s nothing wrong with plain vanilla ice cream. In some cases, like when it’s paired with warm apple pie, it can be a delicious experience. But when your marketing is like plain vanilla ice cream; then you have a problem on your hands. That’s because plain vanilla marketing (read on...)

How To Create Word Pictures That Make People Want Your Product

March 28, 2012 by  | Leave a Comment Filed under: Advertising 

Ok – You already know that 80% of a sales letter depends on your headline. So what’s the remaining 20% that causes customers to buy? What 99% of business owners do now is start to drone on, and on, about you… Your company… How long you’ve been established? And (read on...)

Learn How to TRIPLE Conversions of Prospects to Customers

March 14, 2012 by  | Leave a Comment Filed under: Marketing 

One of the objections many business owners have about using direct marketing is time. Many say they do not have the time to implement it. Read this post as you will learn that a great deal of this marketing, from lead generation to follow-up, can be completely be automated. Regardless of what (read on...)

How to Become a Master Marketer

January 28, 2012 by  | Leave a Comment Filed under: Marketing 

A phrase you probably heard from your mum and dad when you were a kids was “Jack of all trades and master of none.” It’s a phrase parents use to spur their kids on to great effort to become great at something. It’s a decent phrase. After all, you need to put in some effort (read on...)

Three Keys to Business Success

January 16, 2012 by  | Leave a Comment Filed under: Marketing 

Marketing – Copywriting – Mindset The 3 keys to business success are marketing, copywriting and mindset. Now let’s look deep into each topic to get a great understanding of what they are and how you can use it to benefit your own business. MARKETING It surprises me that when a (read on...)

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