How to Switch Your Advertising From Garbage to Gold

July 2, 2010 by  | Leave a Comment Filed under: Advertising 

Adverts generally fit into one of these categories: • Institutional or Image advertisements (I call this garbage) • Direct-response advertisements (I call this gold, if used correctly it’s worth more than gold.) What Are Institutional Advertisements? Institutional or image advertisements (read on...)



How to Get a Better Response to Your Advertising Dollar

May 22, 2010 by  | Leave a Comment Filed under: Advertising 

When you’ve been in business for a while, you will have paid for advertising that some salesperson has persuaded you to invest in. Look at it this way. You write out a cheque for some kind of promotional advertising. You have no idea whether or not you are making a good decision that will (read on...)

Building a Direct Response Advertising Campaign

July 29, 2009 by  | Leave a Comment Filed under: Advertising 

Inbound Call Campaigns Radio Paid radio media is the first recommended advertising channel because it will give the fastest result. Results will be modified and stratified to maximize conversion rates. Radio campaign will need: · Creative script · Production of the creative (approximate (read on...)

Cash Buys, Per Inquiry and Hybrid Advertising – What’s the Difference and Why Does it Matter?

July 13, 2009 by  | Leave a Comment Filed under: Advertising 

What is considered a cash buy, why would I want to do this with no guarantee and what kind of results can I expect? Cash buys or paid media is when you define a budget, target a specific demographic and can target a specific city, state, region or reach a national audience for your direct (read on...)

Your Advertising Sucks!

June 28, 2009 by  | Leave a Comment Filed under: Marketing 

If you can’t track your advertising, don’t waste your money. When you own a business, people will try to get you to advertise your business with their company.  Some examples would be newspaper display ads, radio spots, local ad magazines, the back of cash register receipts, bill (read on...)

Business Ad Trends in an Age of Social Media

June 28, 2009 by  | Leave a Comment Filed under: Advertising 

This year has been extensively documented as being both challenging and nerve-wracking in the advertising sector. Unfortunately for advertising companies around the world the global recession appears to be making clients analyze budgets and try and ensure that they make the best possible return (read on...)

Branding – Building a Brand Through Strong Marketing

June 28, 2009 by  | Leave a Comment Filed under: Branding 

“A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters.” Howard Schultz President, CEO and (read on...)

Marketing Trends For 2009

March 1, 2009 by  | Leave a Comment Filed under: Marketing 

What will be remembered from 2008? Unfortunately it will be remembered as a year of ever increasing economic crisis. The online world coming out of its own “dot bomb” period at the start of the decade has gone on from strength to strength; this is hopefully what will happen to the (read on...)

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