The Five Essentials of Every Business Website

April 3, 2012 by  | Leave a Comment Filed under: Marketing 

“Too good to be true” pricing is out of control in the world of website design. It is tempting business owners every day. If a company you’re considering has a much lower quote than everyone else, BE CAREFUL- they may not offer all the services you need. There are 5 essential (read on...)

3 Steps to Improving Your Advertising Results

March 2, 2012 by  | Leave a Comment Filed under: Marketing 

Remember playing with LEGOs as a kid? I loved LEGOs when I was a kid, still do for that matter. With LEGOs it was easy to make changes – unsnap this piece and snap this on instead. Improving advertising results is a lot like playing with LEGOs, only this time your masterpiece of a creation (read on...)

How to Make Your Advertising Make More Money

December 29, 2011 by  | Leave a Comment Filed under: Advertising 

I was glued to the computer monitor watching the real-time results come in. No, this wasn’t an election, this was business and the stakes were high. I’d convinced my biggest client at that time to make a big change and I was eager to see the results. I was absolutely convinced that (read on...)

How to Profit From the 6 Laws of Recession Survival

November 19, 2011 by  | Leave a Comment Filed under: Marketing 

Most promotion, advertising, and marketing stinks. Here is an example, and this has probably happened to you… some hotshot salesperson comes walking into your place of business and tells you that you have got to get your name out there. You ask, “What exactly does that mean?” He (read on...)

Is This One Question Worth $1,000,000 to You?

September 16, 2011 by  | Leave a Comment Filed under: Advertising 

Here’s a question that has the power to keep business owners, advertisers, and marketers awake at night. It’s a debate that will stand the test of time as consumers become more educated, and skeptical of marketing messages. With the constant bombardment of images, sounds, products, (read on...)

The Direct Response Technique of Advertising

April 14, 2011 by  | Leave a Comment Filed under: Advertising 

1. Call attention to your product. There is an unlimited number of ways to call attention to your product or business. You might take out print advertising in the traditional way, or you might opt for the more cutting edge viral video. Whichever medium you use, be sure that your advertising is (read on...)

Do People Like Advertising?

February 11, 2011 by  | Leave a Comment Filed under: Advertising 

Firstly, is the question “Do people like advertising?” the primary concern that business owners should have when creating their campaigns? Well let’s go back to the primary purpose of creating an advertising campaign in the first place. Do you advertise for people to like your (read on...)

Direct Response Advertising – How to Avoid the Agency Predators

February 1, 2011 by  | Leave a Comment Filed under: Advertising 

Here’s a common mistake business owners make with their direct response advertising, especially when they’re seduced into it by a silver-tongued advertising rep (and yes, it’s happened to me too, way back when I didn’t know any better) – buying advertising space (read on...)

Direct Response Radio – The Future Is Now

October 1, 2010 by  | Leave a Comment Filed under: Advertising 

In a world of satellite television, smart phones and iPads, radio seems as antiquated as print. To embrace radio as a hot medium for direct response advertising looks at first like a Luddite’s step backward. But we shouldn’t invest in new mediums just because they’re buzzy, nor (read on...)

Can You Guess the Leading Direct Response Advertising Tag Line?

August 24, 2010 by  | Leave a Comment Filed under: Advertising 

If you have not listed your phone number with the do not call registry, I can almost guarantee that you get at least one call per week, usually during the dinner hour, telling you about some once-in-a-lifetime opportunity that you simply cannot afford to miss. There will probably be a recorded (read on...)

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