Cut Throat Marketing

June 23, 2012 by  | Leave a Comment Filed under: Branding 

Has your business been engaging in cut throat marketing? Due to the economy or other reasons, many businesses have reduced or cut the amount of money spent on promotion and advertising. Doing this is the equivalent to cutting a business’s throat. Why? Because the financial success of a (read on...)

The Power of Direct Response Marketing

June 23, 2012 by  | Leave a Comment Filed under: Marketing 

Have you ever heard of direct response marketing? Ever wonder what it’s all about? Who’s doing it? What’s so special about it? The fact is to explain direct response marketing would take a multiple hour conversation. There are so many facets and details to it that even the best (read on...)

Direct-Response Marketing – Three Reasons Why Direct-Response Can Boost Sales Almost Immediately

April 26, 2012 by  | Leave a Comment Filed under: Advertising 

Direct-Response Marketing is often thought of only in its most basic form…direct mail. But direct-response (or “DR”) isn’t limited to mail. It can be used for websites, email, print ads, case studies, brochures, and much more. DR copy is one of the fastest ways to boost (read on...)

Where Do Your Customers Come From?

March 2, 2012 by  | Leave a Comment Filed under: Marketing 

My friend Perry for years was the envy of many. His business increased steadily and he appeared to live on easy street. Slow sales were something that he heard others talk about, not something that he experienced personally. He seemed to have the touch of King Midas. Everything that he touched in (read on...)

Three Keys to Business Success

January 16, 2012 by  | Leave a Comment Filed under: Marketing 

Marketing – Copywriting – Mindset The 3 keys to business success are marketing, copywriting and mindset. Now let’s look deep into each topic to get a great understanding of what they are and how you can use it to benefit your own business. MARKETING It surprises me that when a (read on...)

Info-Loading As a Direct Response Ad Technique for Selling Products

December 7, 2011 by  | Leave a Comment Filed under: Marketing 

When it comes to writing great ads or salescopy, there are many different techniques at one’s disposal. In fact, there are many schools of thought on how to write a successful direct-response ad, letter, or brochure. Some say you need to be subtle, some say you need to be harsh, some say (read on...)

How to Make Your Advertising Work

August 19, 2011 by  | Leave a Comment Filed under: Advertising 

Which type of advertising should you use for your business? Many business owners will tell me, “Advertising doesn’t work!” I hear this frustration a lot from clients and prospects. So why is it that the majority of advertising doesn’t work? There are two types of (read on...)

Direct Mail Vs Digital Media: Which Is Most Cost Effective?

June 24, 2011 by  | Leave a Comment Filed under: Advertising 

Media selection is all about Return on Investment (ROI). One of the least sexy mega-trends of the 21st century is the growing advertiser insistence on bottom line results, accountability and better ROI, according to Ron Geskey’s new book, “Media Planning & Buying in the 21st (read on...)

The Direct Response Technique of Advertising

April 14, 2011 by  | Leave a Comment Filed under: Advertising 

1. Call attention to your product. There is an unlimited number of ways to call attention to your product or business. You might take out print advertising in the traditional way, or you might opt for the more cutting edge viral video. Whichever medium you use, be sure that your advertising is (read on...)

Large One?

March 16, 2011 by  | Leave a Comment Filed under: Marketing 

Here’s a proven, and truly easy way to start increasing your sales, immediately. All you need to do is add these 2 words to your selling system, and you’re good to go. In fact, this trick’s so good, I wish I could take credit for coming up with it, but the truth is, it comes (read on...)

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