Using Every Door Direct Mail Postcards For Advertising

July 10, 2012 by  | Leave a Comment Filed under: Advertising 

The Every Door Direct Mail (EDDM) Program has introduced a new outlet for business owners to advertise in their local communities. There are many great flyer and postcard options available. The best way to utilize these materials to their fullest is to understand your audience and know what offer (read on...)



Lawn Care Flyers That Sell Like Crazy

June 28, 2012 by  | Leave a Comment Filed under: Advertising 

Seeing that lawn care is a seasonal business, your advertising has a short window of opportunity to make your business boom or bust. Companies with attractive flyers will always catch the eyes’ of prospects, and convert more homeowners into paying customers. Quick Lawn Flyer Design (read on...)

Significance of Every Door Direct Mail for Your New Business

June 19, 2012 by  | Leave a Comment Filed under: Advertising 

Every start-up business needs an excellent marketing strategy to earn its way into the world of commerce. Despite the fact that making sales is the ultimate objective of each business, the first step to accomplish this is to get the word out that your business exists. Among the breakthroughs in (read on...)

Why Old-Fashioned Print Media Is Still A Big Marketing Asset

May 17, 2012 by  | Leave a Comment Filed under: Marketing 

Getting your business’ name out there among your potential customers can be a bit of a nightmare. This is only becoming truer as time goes on – new competitors are springing up all over the place, all the time. Although the internet is a vastly powerful marketing tool, you’re (read on...)

Shorten the Sales Cycle and Reduce Advertising Expenditures

May 16, 2012 by  | Leave a Comment Filed under: Advertising 

The Rosen Velocity Scale is a process tool used in advertising to drive and measure the speed in which the communication stimulates the interaction between customers and the brand via all marketing channels. The velocity allows marketers to tune the assertiveness of the communication to their (read on...)

Direct Mail Marketing Design Tips

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

The Way to Design Direct Mail Marketing Direct mail marketing copy succeeds because the design is based in science. Where your eye looks first, what colors the eye is most attracted to, and white space are all a science that is honed by your direct mail marketing experts. A good advertisement is (read on...)

The 5 Best Offline Marketing Tactics

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

Without some sort of marketing plan, most businesses are unable to attract new customers and boost their income. Some forms of advertising are more effective than others, depending on a company’s location or industry. Each business has to choose which methods are the most effective (read on...)

Marketing, Advertising and Promoting Through Direct Mail

May 16, 2012 by  | Leave a Comment Filed under: Advertising 

Direct mail – postcards, ‘invitation-style’ mail, brochures, folders, flyers, etc. – is a very effective marketing, advertising and promotion tool which offers great flexibility and tremendous potential for creativity. It also provides the opportunity to talk right to your (read on...)

Substance Before Style – For Advertising That Get Results

April 7, 2012 by  | Leave a Comment Filed under: Advertising 

When it comes to your company’s advertising, are you more concerned about how it looks or what it says? While design and style are important, all the glitz and cool stuff won’t mean a thing if there is no real substance to your message. Whether you use print ads, direct mail, email, (read on...)

How to Stand Out From the Crowd (And Look Good Doing It)

April 4, 2012 by  | Leave a Comment Filed under: Marketing 

Wherever you find a successful business, you will find a Unique Selling Proposition (USP) – something that sets them apart from the competition and defines them in the minds of consumers. Companies without a USP either struggle to form an identity, or fail to leverage the benefits they (read on...)

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