Research Indicates Digital Signage Is On The Right Track

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

Political watchers probably are familiar with that often-asked question -and even more often asked in an election year: Is the country on the right track or the wrong track? I would propose that those who make their living communicating marketing messages, ads, information and even entertainment (read on...)



Confessions of an Advertising Goddess – Signs, Signs, Everywhere Are Signs

January 31, 2012 by  | Leave a Comment Filed under: Marketing 

They’ve always played a role in my life. As a kid, my family would drive through the streets of Kalamazoo and I would gaze out the window at the many signs that dotted the streets. There was something magical about the neon glow of the crown on liquor store on the shady side of town, and (read on...)

Develop Marketing Plans, Not Severance Plans

December 16, 2011 by  | Leave a Comment Filed under: Marketing 

New banking regulations, reduced loan volume and intense competition are causing banks all over the country to search for ways to cut overhead. FDIC data shows that small banks as a group are less efficient than the larger ones. In the most recent quarter, 76 cents of every $1 in revenue at banks (read on...)

The Power Of the Digital World In Advertising

December 16, 2011 by  | Leave a Comment Filed under: Advertising 

We live in a digital world. Everything around us from electronic gadgets to communication devices use digital technologies to function. With more and more technology advances being made in the digital world, advertising and marketing solutions have come a long way. Digital display systems have (read on...)

Digital Signage – Its Features and Uses

December 13, 2011 by  | Leave a Comment Filed under: Branding 

A sign that technology is changing Nowadays, technology is dramatically changing to make our lives easier and increase efficiency. Things are now moving from manual to digital. Same is in the case of signage. No doubt, the basic function of signage is to provide information or creating a portray (read on...)

Digital Signage – The Versatile Way of Communicating Your Message

December 13, 2011 by  | Leave a Comment Filed under: Advertising 

Digital signage, like any other form of marketing and advertising, can only ever be as effective as the information which is being displayed on it. Nowadays, digital signs are becoming more of a common feature in small to medium-sized businesses, and as a result of it being more ‘main (read on...)

Digital Signage for Your Small Business

December 8, 2011 by  | Leave a Comment Filed under: Branding 

Want to enhance the appearance of your business without blowing your budget? Consider investing in a set of digital business signs. Digital signage is becoming popular with businesses of all sizes, not just large companies or corporations. If you’re looking for a new way to attract or (read on...)

Place-Based Digital Signage Advertising Has Arrived

September 23, 2011 by  | Leave a Comment Filed under: Advertising 

How important is out-of-home advertising (OOH) becoming in the United States? Results of a new study from GfK MRI finds quite important actually. Nearly 61 percent of U.S. adults report having seen a place-based digital ad on a video screen in a public place in the past 30 days, the research (read on...)

Effective Advertising With Digital Signage

August 11, 2011 by  | Leave a Comment Filed under: Advertising 

Whether it’s to build your brand, to promote a product or simply to maintain brand awareness, a digital signage is an effective, cost efficient and attractive medium of advertising. Compared to static print, a digital sign tends to grab people’s attention because of our tendency to (read on...)

Advertising Using Digital Signage

February 15, 2011 by  | Leave a Comment Filed under: Advertising 

Gone are the days when product promotion was done using stationary posters and billboards. Technology gadgets have changed the way of promoting products and made advertising a lot better and cost effective. The most popular method of advertising these days is using LED digital (read on...)

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