Essential Logo Design Tips

When designing, ask yourself, “Is this balanced? Do I need this? Is this necessary? It’s all about balance. If your visual talent, meaning; your eyes disagree, for even an instance, scratch the idea. A logo must make sense immediately. Designing a logo is both an art and a science. (read on...)

Yellow Pages Ad Design Tips For Success

I was not only a Yellow Page consultant for 25 years, but I also have a degree in advertising design. Therefore, I used to create the ads for all my customers, many drawn right on the spot. That was before computers when I carried a sketchpad and a slew of fine point markers. Whether you use a (read on...)