Do Not Take This Piece of Small Business Marketing Advice

May 1, 2012 by  | Leave a Comment Filed under: Marketing 

What I’m going to share with you in this short article is a blunder I made that can SAVE YOU a ton of money on advertising that doesn’t do a darn thing to grow your bottom line. In fact, if you do any kind of consistent small business marketing, then what happened to me will more than (read on...)



Profitable Small Business Marketing – Rethinking the Business You Are In (You Gotta Do This)

April 6, 2012 by  | Leave a Comment Filed under: Marketing 

Small business owners need to know exactly what business they are in. Here’s a story that illustrates exactly what I mean: Tip O’Neil famously said, “All politics is local.” That was in the Reagan era, when Tip and Ronald Reagan were already old war-horses. Surely it (read on...)

Profitable Small Business – Branding Gone Wild In Your Small Business

April 6, 2012 by  | Leave a Comment Filed under: Marketing 

Branding and advertising are two important components of a profitable small business. And yet these two components are a challenge to many small business owners. Do you know how to balance branding with the profit needs of your business? Many small business owners get stuck right here. Before you (read on...)

No BS Grassroots Marketing Inconvenient Truth 9 – Billboards Are Only Useful If You Can Read Them

March 15, 2012 by  | Leave a Comment Filed under: Marketing 

Billboards are only useful if drivers can read them. Limit the copy to no more than three elements, six words, clean type, and a simple, easy-to-understand message. If you can’t do that, don’t waste your money. The grand-daddy of outdoor advertising are the billboards. Billboards make (read on...)

No BS Grassroots Marketing Inconvenient Truth 10 – There Is No Such Thing As ‘Off The Record’

March 15, 2012 by  | Leave a Comment Filed under: Marketing 

“There is no such thing as ‘off the record.’ If you don’t want your comments to end up on the front page of your local paper or media website, don’t say it.” – Jeff Slutsky The other downside is that you have no control over the content of the news item (read on...)

No BS Grassroots Marketing Inconvenient Truth 5 – You MUST Know Your "Money Math" (Profitable)

March 12, 2012 by  | Leave a Comment Filed under: Marketing 

“Money Math” is NOT simple or easy. But getting it right is essential to winning as a David against Goliaths, to getting more productivity from every invested dollar. There many important parts to knowing your money math. Most of them are not fun for most small business owners. All of (read on...)

No BS Grassroots Marketing Inconvenient Truth 2 – Don’t Promote Your Yellow Pages Add Elsewhere

March 10, 2012 by  | Leave a Comment Filed under: Marketing 

It doesn’t make sense to promote your Yellow Pages ad in your other advertising. Why would you direct a potential customer to the only medium that puts you directly next to all of your competitors? Think about with me. You are actually sending your prospects and potential customers to a (read on...)

Profitable Grassroots Marketing – The 4 Deadliest Mistakes in Local-Level Marketing (Is This You?)

March 7, 2012 by  | Leave a Comment Filed under: Marketing 

“Most local marketing programs fail, not because of a lack of good ideas, but because of poor follow-through and support.” ~ Jeff Slutsky Grassroots marketing for local businesses requires an actual plan of attack for developing and implementing a fully integrated, local-level (read on...)

Why Jersey Shore Starlet Snooki Is A Marketing Genius

March 2, 2012 by  | Leave a Comment Filed under: Marketing 

Call me silly. Call me a quack. Call me a fruitcake. But I believe Jersey Shore starlet Snooki is the most brilliant marketer alive. And before you write me off as a nut job… or tell me that reality TV drives you up a wall… give me a minute to make my point. First… To be a (read on...)

Adele’s Sales Closing Tip

February 27, 2012 by  | Leave a Comment Filed under: Sales 

Did you watch the Grammy’s? They were on a few weeks back. And boy oh boy… Pop-star Adele cleaned house with her album 21. Last I counted, she snagged a whopping 6 Grammys which I believe puts her alongside other female artists like Aretha Franklin… Alicia Keys… and Alison (read on...)

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