8 Ways to Get More From Customer Success Stories

April 14, 2011 by  | Leave a Comment Filed under: Marketing 

Customer success stories are a particularly effective form of marketing because they reach potential customers in a different way from the traditional “selling” type of marketing. Just like a trusted referral, a customer success story provides credibility because the client featured (read on...)

Case Studies – 13 Great New Marketing Tools

February 27, 2010 by  | Leave a Comment Filed under: Marketing 

Effective case studies, also called customer success stories, are like testimonials on steroids. They’re typically 750 to 1,000 words long, or about one to two printed pages, or three to four screens on a webpage. In a nutshell, they identify a customer’s problem and show how your (read on...)

8 Ways to Build Trust and Sales – With Real Customer Stories

February 28, 2009 by  | Leave a Comment Filed under: Marketing 

We’ve all heard it before, “People do business with people they like and trust.” But trust just isn’t what it used to be. Not that long ago, we met and did business nearly exclusively face-to-face. A handshake, eye contact and the ability to pick up the product helped (read on...)