Understanding the Term Branding and Its Uses to Business

July 12, 2011 by  | Leave a Comment Filed under: Branding 

Branding is an act of classifying and giving a product or services its image, brand, or identity. It is a way of stigmatizing the product and services to your prospect consumers. It is important to be initializing before you start a business and must be done continually to achieve your market (read on...)



Are You Open to New or Unexpected Customers?

February 5, 2011 by  | Leave a Comment Filed under: Management 

Most likely, a number of potential new customers are contacting your business today to see if you can help solve their problems: they will walk through your doors; they will call you on the phone; they will contact you by E-Mail; they will connect with you through your Website. How will these (read on...)

Effective Use of Telemarketing

September 23, 2010 by  | Leave a Comment Filed under: Marketing 

The telemarketing sector is running on taut territory. There are resources that the call center needs to protect. They have to work on tight financial leashes because clients are running on a cash crunch as well. Finally, there’s the competitive market out there that your BPO unit has to (read on...)

Traits of a Telemarketing Agent

September 17, 2010 by  | Leave a Comment Filed under: Marketing 

The call center industry firmly believes that for an agent to be a successful telemarketer, he/she needs to be trained well. While this notion cannot be refuted, there is no reason to take it as the Gospel of truth. There are several ways in which soft skills make a successful BPO agent. These (read on...)

The BPO Management Story

May 31, 2010 by  | Leave a Comment Filed under: Management 

The BPO firm, like all other business firms, needs a cracking management team. The reigns of the company should be in the hands of people who have a vision, a plan to achieve that and most importantly, the faith in that vision. Many call center firms went haywire despite a successful start (read on...)

Call Center Telemarketing Skills

May 27, 2010 by  | Leave a Comment Filed under: Marketing 

Hiring a BPO firm to outsource telemarketing work involves planning. You need research to find out how your preferred call center destination conducts telemarketing. Does it follow the set standards of the answering service industry? Do they innovate? All these answers are needed to come at an (read on...)

Tips on Acquiring Customer Loyalty

April 1, 2010 by  | Leave a Comment Filed under: Marketing 

For any business to be successful you need more than just a good product or service that you provide. You need to keep your clients coming back to your business for more. How do you do that? I am going to give you tips on acquiring customer loyalty. These tips will help you think about ways to (read on...)

Making the Right Offer With Customer Loyalty Cards

April 1, 2010 by  | Leave a Comment Filed under: Marketing 

Consumers have their own individual way they like to shop and buy merchandise. Many industries host such a vast majority of outlets making the competition sometimes fierce vying for customers and satisfaction to boost profits. This is where many companies have strategically developed customer (read on...)

Top Errors to Avoid in Marketing and Sales

February 6, 2010 by  | Leave a Comment Filed under: Marketing 

In marketing there are attitudes and actions that defers sales. Most times they do close the door against the marketers automatically if not permanently. These errors are committed most often unknown by the sales person while making presentations on goods and services. These that must be avoided (read on...)