How to Use Lead Management System Efficiently

June 23, 2012 by  | Leave a Comment Filed under: Management 

Companies spend millions of dollars generating leads and yet most of them do not translate into business. Marketing people fail to keep track as to what actually happens to the leads post they go to the sales channels. In other words there is no effective measurement or ROI. But there is a (read on...)



CRM Drives Customer Centric Companies

May 16, 2012 by  | Leave a Comment Filed under: Management 

Customer relationship management is a structured business strategy that sets standards and processes for how an organisation deals with current and potential customers. It is at the core of any company that wishes to embrace a customer driven philosophy. Underlying the business direction is the (read on...)

Why Trust Matters and 3 Keys to Earn It

April 27, 2012 by  | Leave a Comment Filed under: Marketing 

Lately I have been busy speaking in front of groups of business owners just like you. Although the topics varied from email marketing to social media, the one thing that stood out for me was the number of business owners who struggle with communicating value for prospects and clients in order to (read on...)

CRM And E-Marketing Campaigns

April 24, 2012 by  | Leave a Comment Filed under: Marketing 

An E-marketing or online marketing campaign is rapidly becoming a key element of any marketing strategy. It combines perfectly with other forms of traditional marketing such as TV, radio, newspapers, magazines, billboards and any other direct activities. Effective management of e-marketing (read on...)

Using Business Development CRM Software

January 15, 2012 by  | Leave a Comment Filed under: Management 

Over the past few years, businesses have realized that CRM software can really do a lot to improve their business. Service oriented and product oriented businesses both need customers to be satisfied with the level of service and the quality of products they are providing. Customers who are not (read on...)

Top Techniques to Stop Your Clients From Kicking You to the Curb

November 15, 2011 by  | Leave a Comment Filed under: Sales 

You have likely noticed that the days of undying, unquestioning customer loyalty are long gone. In today’s cutthroat economy, when many clients are looking for ways to save a buck or two, client retention and maintaining good client relations is more important than ever. Following are four (read on...)

Is Your Market Crying Out For A New Marketing Message?

October 21, 2011 by  | Leave a Comment Filed under: Marketing 

Want to spice up your marketing message? Try a new angle or give your lead generation activities a face lift? Well think before you actor might find yourself throwing the baby out with the bathwater. You may no longer care for your old marketing message but is your market is still mad for it. (read on...)

Improving Your Company’s Performance by Using CRM Solutions

September 28, 2011 by  | Leave a Comment Filed under: Management 

When businesses want to efficiently use customer relationship management software to improve the company performance they must first understand why it is important for them use these CRM systems in the first place. Once done, business areas which need improvement can be identified. A CRM system (read on...)

Understanding the Concepts of CRM Software

September 28, 2011 by  | Leave a Comment Filed under: Management 

Customer Relationship Management (CRM) software is a widely used business information system in managing company interactions with its customers, business clients and all sales prospects. A CRM include the use of technology in organizing, automating as well as synchronizing business processes. In (read on...)

Managing the Customer Relationship

September 7, 2011 by  | Leave a Comment Filed under: Management 

Customer Relationship Management, also known as CRM, is a strategy commonly used by businesses to effectively manage the relationship between the company and the customers/clients. CRM takes advantage of and leverages technology tools to facilitate the customer-business relationship. Marketing, (read on...)

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