Reality Check: 6 Reasons Why Startup Businesses Fail

May 16, 2012 by  | Leave a Comment Filed under: Advertising 

Why do a lot of startup businesses fail? That’s the most common question business owners often ask. According to Leonard Lodish, a professor of marketing at Wharton, startup businesses fail because “they bungle their marketing”. They have no idea what awaits them when they (read on...)



What Is Custom Poster Printing?

January 15, 2012 by  | Leave a Comment Filed under: Marketing 

Custom poster printing has a variety of different uses, it may be used to promote a business, it may be used to promote an event, it can even be for the purpose of selling the posters themselves. It is perhaps most useful as a promotional item for businesses that do not compete, but work in a (read on...)

The Language of Your Poster Design Explained

November 30, 2010 by  | Leave a Comment Filed under: Advertising 

Do you know the language of your custom posters? Do you know how your different design elements for custom poster printing combine into one coherent and influential color poster? If you do not know these things and think that custom posters are just beautiful prints, then you have still a lot to (read on...)

The Basics of Custom Poster Printing

October 5, 2010 by  | Leave a Comment Filed under: Advertising 

Learning a thing or two about publications design and editing can bring you to new creative heights. You may learn to make use of your personal computer to its full advantage, maximizing its different programs and applications. You can let your creative juices flowing by utilizing the different (read on...)

Open Your Eyes To Poster Marketing

September 11, 2010 by  | Leave a Comment Filed under: Advertising 

Let me open your eyes to the marketing benefits of custom posters. If you have not invested in custom poster printing for business all these years, then it might be time to learn why many businesses great or small still use them for a variety of marketing purposes. So open your eyes and your mind (read on...)

How Great Can Your Large Posters Really Get?

September 8, 2010 by  | Leave a Comment Filed under: Advertising 

Do you actually know how great your large poster printing can really get? You might think that the large size is enough to impress people, but you will be missing a lot. There is a lot more room for improvement when you are doing some large poster printing. In this guide, I will teach you how (read on...)

What Is Good and What Is Too Much in Custom Poster Printing

September 8, 2010 by  | Leave a Comment Filed under: Advertising 

You sometimes never really know how far you can take your custom posters. Some people are wild and outright adventurous with their custom poster printing (to their detriment), while others are so guarded and simple with their styles that they don’t look like custom posters at all. If you (read on...)

Restaurant Marketing – Copywriting

June 3, 2010 by  | Leave a Comment Filed under: Marketing 

The 40/40/20 rule of direct marketing states that 40 percent of your success is based on the quality of your mailing list, another 40 percent is contingent on the perceived value of your offer, and the remaining 20 percent is everything else. But if you can’t properly articulate your offer (read on...)

Restaurant Marketing – Branding

June 3, 2010 by  | Leave a Comment Filed under: Marketing 

Successful restaurant marketing is contingent on more than simply sending some coupons and taking out a yellow page ad. Branding your restaurant – for your food, your atmosphere and your customers – has as much to do with your restaurant’s success as your location. Unless you (read on...)

Website Marketing – Copywriting

June 3, 2010 by  | Leave a Comment Filed under: Marketing 

If you’ve heard of the 40/40/20 rule of direct marketing, you know that 40 percent of your success is contingent on your offer, another 40 percent on the quality of your distribution (your ability to reach the right customers), and 20 percent is contingent on everything else. However, if (read on...)

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