People Will Talk: Getting Word of Mouth to Work For Your Business

June 16, 2012 by  | Leave a Comment Filed under: Marketing 

Many companies claim that they get most of their business by word of mouth (referrals) but when asked if they are satisfied with current sales level the answer is often “no”. Does that mean that the current customers are not satisfied with the business, product or service provided? (read on...)

Where Do Your Customers Come From?

March 2, 2012 by  | Leave a Comment Filed under: Marketing 

My friend Perry for years was the envy of many. His business increased steadily and he appeared to live on easy street. Slow sales were something that he heard others talk about, not something that he experienced personally. He seemed to have the touch of King Midas. Everything that he touched in (read on...)

Nurture Your Business to Increase Your Bottom Line

July 31, 2011 by  | Leave a Comment Filed under: Management 

In today’s rocky business climate, it is even more important to take care of our customers and those we work with day in and day out than it ever used to be. The truth is that the more you take care of your customers, the more they’ll take care of you. Here are six surefire ways to (read on...)

Is There Really a Return on Social Media?

November 30, 2010 by  | Leave a Comment Filed under: Marketing 

It’s a great question, so many people stick up a Facebook personal page or business page because it’s trendy but if you ignore the people who join your page you’re in danger of damaging your reputation. Three particularly good uses are reaching new clients, handling current (read on...)

No, I Can’t Help You Right Now, I’m Busy Looking for New Customers

October 30, 2010 by  | Leave a Comment Filed under: Management 

Too BusyIt seems like many businesses are so busy chasing the new catch, they forget to take care of the folks that keep them in business. Take Care Of What You HaveIt is aggravating to the loyal customers that get placed behind new potential customers or the “big catch.” However, you (read on...)

11 Marketing Tips For Reviving Your Business

July 23, 2010 by  | Leave a Comment Filed under: Marketing 

1. Outside Help. Seek objective, outside professional help. If you do it yourself, you will likely take your eye off the day to day running of the business, cause unnecessary anxiety, and either keep your business where it is or hurt it further. 2. Rethink Your Business. Think about current (read on...)

Marketing Your Coaching Business Successfully

April 1, 2010 by  | Leave a Comment Filed under: Marketing 

When you first pictured starting a coaching program you probably thought it would be easy and you would quickly create an income however, it is highly like that you have discovered very quickly that coaching is a business and needs to be treated like a business. Just like any business, a coaching (read on...)

7 Secret Ways to Increase Profits During the Recession

January 5, 2010 by  | Leave a Comment Filed under: Sales 

In this current economic crisis, it is very hard to make an honest living. If your business is struggling, you need to make more sales or you might have to close your business down and declare bankruptcy. But you don’t have to do that, there are plenty of ways to increase your profits. Here (read on...)

Some General Rules to Help You Sell in the Post Recession Economy

November 7, 2009 by  | Leave a Comment Filed under: Sales 

The 90’s and early 2000’s were a time of great expansion and sales growth was expected and assumed. However, as we come out of this recession, this kind of sales growth cannot continue to be expected. With the future not being as rosy and with more uncertainty, the sales effort has to (read on...)

A Couple of Good Ways to Get Business Attention

October 3, 2009 by  | Leave a Comment Filed under: Advertising 

When you are in business you need to try different approaches to advertising all the time. It keeps things fresh and will attract new people with new ideas. There are some good methods that are have been used before that deserve another look. Don’t forget to tell people about your business. (read on...)