Acculturation Levels in the US Latino Consumer Marketplace

July 10, 2012 by  | Leave a Comment Filed under: Branding 

WHAT IS ACCULTURATION? Acculturation is a process that an individual undergoes in a new subculture. When someone is new to an established system of life, he/she is exposed to foreign elements that are confusing for the first time, from meaningless things people say, to what they see in the (read on...)