Manners Maketh Leadership?

February 7, 2012 by  | Leave a Comment Filed under: Management 

During a conversation I was having with a group of managers recently, an interesting discussion stood out to me as an easy win to improve relationships with teams. The managers were saying that their Senior Executive walked into their small department every day and sat down at their desk having (read on...)

Capability or Credibility?

January 15, 2012 by  | Leave a Comment Filed under: Management 

I’ve been working in Management and Executive Development for over 20 years now and I’ve never been more convinced of the importance to businesses of having capable leaders. In challenging times, we all want managers and leaders who can deliver results. What I’ve realised (read on...)

Credibility Counts

June 17, 2011 by  | Leave a Comment Filed under: Branding 

If you work for a major company with a strong brand, you will appear credible to anyone who sees the logo on your business card. You gain credibility simply by being associated with a respected company. Even with this advantage, however, you must appear authentic and believable if you wish to (read on...)

Marketing – Is It Important to Have Satisfied Customers?

April 20, 2011 by  | Leave a Comment Filed under: Marketing 

Brand loyalty in today’s marketplace is definitely not the norm, as many other factors influence customer’s decision to buy or not to buy, only one brand. Satisfaction is an emotional reaction, and is therefore difficult to quantify. Customers, when questioned, will reply if they are, (read on...)

Why Is My Phone Not Ringing?

April 2, 2011 by  | Leave a Comment Filed under: Sales 

Most salespeople have it all backwards. You spend your time thinking of ways to manipulate your way in to see or sell a prospect. You use sales lingo and tactics to fool, pressure or sell the gatekeeper. Here’s a hint… they have seen it all before. It is their job to get rid of you. (read on...)

Ingredients to Influence

March 12, 2011 by  | Leave a Comment Filed under: Sales 

Influence is like confidence…everyone would like a little – or a lot – more. The ability to influence the way others think, feel and/or act is a key ingredient of success in any area of business. This is most obvious in sales. Like choosing the ingredients for a meal, success (read on...)

12 Ways to Establish Credibility As a Seminar Leader

February 27, 2011 by  | Leave a Comment Filed under: Marketing 

One of the key questions you must answer for prospective attendees when promoting your own seminars is whether you are qualified to teach the material you plan to cover during your program. Prospects may be interested in learning the content, but if they are not convinced that you are a qualified (read on...)

5 Tips for Writing an Engaging Bio That Inspires Support for Your Vision

February 16, 2011 by  | Leave a Comment Filed under: Marketing 

Whenever someone recommends a resource or “expert” to you, what’s the first thing you’re likely to do? Chances are, you go right to their website. Typically, you’ll take a quick glance at their home page, then you’ll jump right to the About Me page (if there is (read on...)

A Key to Successful Marketing: Promise Only What You Can Deliver

January 6, 2011 by  | Leave a Comment Filed under: Marketing 

A major component of your reputation is your credibility. This applies whether you are an individual offering professional services, a corporation or a non-profit organization. When you’re working hard to market yourself or your organization, generate more revenue, there is a temptation to (read on...)

Missing Guarantees That Could Hurt Sales Conversions

December 30, 2010 by  | Leave a Comment Filed under: Marketing 

When you are involved with any business the first thing you must do is overcome objections. Buyers will look for reasons NOT to buy from you. Any good sales person will tell you this. However to help improve sales conversion you need to overcome these objections. If you are a newly formed company (read on...)

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