The Creative Process

April 21, 2012 by  | Leave a Comment Filed under: Advertising 

Having worked in the creative end of this business for a good while, I have often been asked “How do you come up with advertising ideas?” Do ideas just happen? So why do some seem to be so prolific at generating ideas while others are seemingly so challenged? Does it have something to (read on...)



Creativity and Business – What Is Creativity?

March 14, 2012 by  | Leave a Comment Filed under: Marketing 

Creativity is not something people equate with business, but it is a vital component to having a successful business. Yes, accounting and organizational skills are important, but when it comes to marketing your business, when it comes to creating products and services, even when it comes to (read on...)

Need to Generate Ideas for Employee Recognition? Use Proverbs

January 20, 2012 by  | Leave a Comment Filed under: Management 

Employee recognition is one of several ways to increase engagement and productivity. Through recognition, employees feel appreciated for the work that they do which in turn motivates them to be more involved and more productive. The question then is not whether or not you should recognize your (read on...)

What’s the Best Marketing, Advertising, and Copywriting for Our New Creative Society?

December 24, 2011 by  | Leave a Comment Filed under: Marketing 

They said we only use 10% of our brains. But why would we have evolved such a massive brain to use only a teeny bit of it? The neuro-people are now saying we use the whole lot of it. And we use both hemispheres for all tasks, whether they’re ‘creative’ or ‘logic’ (read on...)

Acknowledge the Importance of Co-Workers

December 10, 2011 by  | Leave a Comment Filed under: Management 

“The deepest principle in human nature is the craving to be appreciated.”– Dr. William James People need… not just want, but need… approval. This is a fundamental principle of human behavior. A three-year-old child demonstrates this principle of human behavior every (read on...)

Great IT Managers Aren’t Afraid To Stumble On The Way To The Top

November 12, 2011 by  | Leave a Comment Filed under: Management 

A quick question for you: are you afraid to fail? Would you be willing to take on responsibility for leading an IT team that might not be a success? I’m willing to bet that a lot of us would say “no” – our company’s IT managers who are perfect are rewarded while IT (read on...)

Five Things You Can Do To Be A Creative Manager Now!

October 20, 2011 by  | Leave a Comment Filed under: Management 

Creative managers appear to be a rarity in the workplace. In part I suspect because the common image of a creative thinker is someone who is very bad at organizing themselves and others. Research has proven the direct opposite however. Creative managers are highly effective managers who tend to (read on...)

How to Stand Out From a Competitive Market

October 12, 2011 by  | Leave a Comment Filed under: Marketing 

You are in business saying for ten years now but with stagnant sales. You’re selling but there is no significant growth. You got laid off from your work and wanted to start your own business. You are successful, a go-getter who always wants to be on top, wanting the best in everything you (read on...)

The Genius In All Of Us

August 19, 2011 by  | Leave a Comment Filed under: Management 

I recently read David Shenk’s piece at BBC News on the subject of skills development. If you’re not familiar with his work, his book The Genius In All Of Us summarizes research indicating that a person’s intelligences (and we have many) are more a function of environment and (read on...)

New Thoughts About That Vision Thing

June 24, 2011 by  | Leave a Comment Filed under: Management 

I’m pretty sure that your company has a vision. I’m also fairly certain that if asked, you’d be hard pressed to tell anyone just exactly what that vision is. Although we all basically understand that having a vision is good thing, the whole vision thing has been so badly handled (read on...)

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