Business Copywriter – Web Watching!

You may think it’s not important… you’re wrong. Websites need as much copywriting as anything in print or other forms of mass media, including television ads, radio commercials, billboards, brochures…etc. Why is this true now more than ever? The world is only NOW opening (read on...)

How to Create A Profitable Sales Copy

You probably already realize that creating a sales copy is demanding. Not only that, but, creating a profitable sales copy is even more challenging. While many people try writing successful ad copy, just a few can get it right. What are the critical factors in writing successful ads? A Sales copy (read on...)

Is Your Marketing Message Written in Your Prospects’ Language?

If your target market is new to your product or service, you face a daunting task. Any chance at a sale hinges on your ability to transform what you offer into benefits your prospects understand. Confuse your audience and they’ll go searching for a message they can comprehend – and (read on...)

4 Tips to Creating a Girls Brand That Rocks

First of all, it’s not hugely difficult to build up a girls brand if you leverage the power of social media a bit. Major social profiles such as Twitter, Facebook, LinkedIn, YouTube, MySpace, etc are all platforms from which a personal brand can be built. Think of them as your stage that (read on...)

Why You Need Classic Marketing to Work With Your Blazing New Technology

You how what I find fascinating? Entrepreneurs and marketers are almost always on the cutting edge of the newest and flashiest tech. The military drives most of the coolest advances, but they’re trying to kill people…not earn an honest living. And this creates an ongoing situation (read on...)

Why Having an MBA Will Not Make You a Great Marketer

A lot of the people who come to me for private consultation have MBAs. They can wax prolific on all sorts of business theory… but when it comes down to actually making sales, they’re like a babe in the woods. Helpless, clueless, and desperately trying to bluff their way through (read on...)

Marketing Channels – No Longer an Either-Or Decision

When people ask me whether they should publish a print newsletter or an email version, run radio commercials or newspaper ads, or choose direct mail or billboards, my answer is always the same: yes. It’s not a matter of being indecisive. It’s just that the expectations of consumers (read on...)

What Every Marketer Must Know About the Reality of Making the Sale

When I teach salesmanship and marketing, I talk about waking up your inner salesman by doing something as simple as trying to convince a friend to go see a movie you know he’d enjoy (but wasn’t planning to go see). I do this because of the incredible lesson in human behavioral (read on...)

Why Every Savvy Direct Marketer Knows Direct Mail Will Still Make You Money

You don’t have to be a student of history for very long before it becomes glaringly apparent that the common wisdom of any culture is usually just straight-up wrong. There’s something slithery deep in our nature that makes us gullible whenever everyone starts believing (read on...)

The 7 Essential Elements You Need to Write an Effective Radio Commercial!

When you hear a commercial on the radio, the steps taken to create that commercial are for one purpose. To engage your mind with a powerful sales message through sound. The words spoken, the music, and all the elements involved are for your ears, not your eyes. This factor needs to be taken into (read on...)