Marketing Ideas From an Old Science Fiction Story

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

There’s an old science fiction story I remember reading as a kid. I think it might have been by Asimov, and called something like “the greatest hunter in the world”. Anyway, the gist of the story was the protagonist was a harmless, chubby fellow who was setting off to try a (read on...)



Does Marketing Ever Change?

May 3, 2012 by  | Leave a Comment Filed under: Marketing 

Has technology really changed marketing? I was discussing this topic with a group of peers recently, and I think they are surprised by my perspective on this question. I don’t think marketing has really changed in the last 50 years. Sure, we have social media and websites that didn’t (read on...)

The Value of Using ‘Just the Right Words’

May 2, 2012 by  | Leave a Comment Filed under: Marketing 

I have absolutely no idea where the following “story” originated…even who the author is – or was. What I do know for sure is that I read it many years ago, thought it impressive, and put a copy in what I euphemistically call my “Save” file. Why was I so (read on...)

Copywriting – 4 Power Words And Ideas You Can Use To Ignite Desire (It Works For ALL Businesses)

April 26, 2012 by  | Leave a Comment Filed under: Advertising 

Copywriting is about speaking to prospects in a way they understand. You must show people what’s in it for them. Do you have a product or service that can make a person’s life better? If so, this article gives you simple shortcuts you can use today to improve your copy. Use these (read on...)

Failed You Have – The Perils of Tone of Voice

April 18, 2012 by  | Leave a Comment Filed under: Marketing 

Every time I drive past the billboard at the end of my road I get annoyed. The advert features Jedi legend Yoda closing his eyes and feeling the force like only he knows how. I’ve heard some people complaining that George Lucas’ studio has sold out the little green maestro by using (read on...)

How To Create Word Pictures That Make People Want Your Product

March 28, 2012 by  | Leave a Comment Filed under: Advertising 

Ok – You already know that 80% of a sales letter depends on your headline. So what’s the remaining 20% that causes customers to buy? What 99% of business owners do now is start to drone on, and on, about you… Your company… How long you’ve been established? And (read on...)

Creativity and Business – Writing Headlines

March 16, 2012 by  | Leave a Comment Filed under: Marketing 

Copy writing is both an art and a science. Just like any writing, of course, there are people who are simply better at it than others, whose native creativity leads them naturally in that direction, but even these people get better by looking at other copy writers and testing things out, which (read on...)

Don’t Ignore the Power of Swipe Files

March 6, 2012 by  | Leave a Comment Filed under: Marketing 

I was looking for some inspiration the other day and I did what I usually do, I went to my swipe files. It helped me like it always does and it reminded me that most people I’ve talked to have never even heard of swipe files let alone have them and use them. Anyway, I figured I’d give (read on...)

The Mathemagical Customer Conversion Formula – Part 1

January 28, 2012 by  | Leave a Comment Filed under: Marketing 

It all boils down to math, doesn’t it? Credit scores, deep sea drilling, profit margins, space travel, budget figures, golf handicaps, sales goals – what doesn’t amount to mathematics, in the very end? Why, some of the greatest philosophers and mathematicians such as Pythagoras, (read on...)

Marketing Trends for 2012: 5 Things to Keep in Mind

January 20, 2012 by  | Leave a Comment Filed under: Marketing 

The New Year is upon us. And just like every other time we turn the page on the calendar year, it’s time to look back on what just happened so we can anticipate what’s going to happen. Here are five things to keep in mind for 2012: 1) The point of sale is changing. Instead of spending (read on...)

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