Marketing Ideas From an Old Science Fiction Story

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

There’s an old science fiction story I remember reading as a kid. I think it might have been by Asimov, and called something like “the greatest hunter in the world”. Anyway, the gist of the story was the protagonist was a harmless, chubby fellow who was setting off to try a (read on...)



Drop Your Price to Make the Sale – Without Getting Burned!

May 16, 2012 by  | Leave a Comment Filed under: Marketing 

Competition (and the economy) is tough these days. Consumers and business customers know you have competitors who will charge a lower price. In fact, they don’t even have to check. Customers have learned they can ask you for a lower price and often get it. If you don’t offer some kind (read on...)

The Value of Using ‘Just the Right Words’

May 2, 2012 by  | Leave a Comment Filed under: Marketing 

I have absolutely no idea where the following “story” originated…even who the author is – or was. What I do know for sure is that I read it many years ago, thought it impressive, and put a copy in what I euphemistically call my “Save” file. Why was I so (read on...)

Copywriting – 4 Power Words And Ideas You Can Use To Ignite Desire (It Works For ALL Businesses)

April 26, 2012 by  | Leave a Comment Filed under: Advertising 

Copywriting is about speaking to prospects in a way they understand. You must show people what’s in it for them. Do you have a product or service that can make a person’s life better? If so, this article gives you simple shortcuts you can use today to improve your copy. Use these (read on...)

Online Copywriting Courses

April 26, 2012 by  | Leave a Comment Filed under: Marketing 

If you want to improve your situation and your lifestyle, then the most important thing you can do is to try and improve yourself. Successful people in life knows that we make our own luck, and that 90% of what happens to us is dictated by the way we act and present ourselves to the world. On top (read on...)

Failed You Have – The Perils of Tone of Voice

April 18, 2012 by  | Leave a Comment Filed under: Marketing 

Every time I drive past the billboard at the end of my road I get annoyed. The advert features Jedi legend Yoda closing his eyes and feeling the force like only he knows how. I’ve heard some people complaining that George Lucas’ studio has sold out the little green maestro by using (read on...)

What A Copywriter Can Tell You About Adding Infographics To Your Marketing Mix

April 7, 2012 by  | Leave a Comment Filed under: Branding 

You may hear the word “infographic” [information graphic] coming up more and more these days. What’s an infographic and why might you need one? I didn’t pay attention till I noticed an infographic on a popular blog. Soon I was seeing this infographic everywhere: it had (read on...)

Choosing the Best Copywriting Services

April 4, 2012 by  | Leave a Comment Filed under: Marketing 

It’s not hard to prove that the right copywriting services can have a very positive impact on business results. But if you choose the wrong copywriter, you may end up paying a good deal of money for a very mediocre or even a poor outcome. Many people put up a website and call themselves (read on...)

Newsletter Topics: How To Help Your Customers And Your Business

March 30, 2012 by  | Leave a Comment Filed under: Advertising 

With the newsletter back in vogue, small businesses and large corporations are looking for the most effective way to use this marketing tool to connect with their customers. Unfortunately, too many businesses fall into the common trap of “newsletter narcissism” where all the topics (read on...)

Newsletter Topics: How To Be Helpful

March 29, 2012 by  | Leave a Comment Filed under: Advertising 

Finally. Companies big and small are coming back around to the newsletter. Just recently, a national corporation who, due to an NDA, shall remain nameless, hired this copywriter to write their quarterly West Coast newsletter. It was their first in five years and although they knew a newsletter (read on...)

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