Will Hosting a Telesummit Still Work?

April 24, 2012 by  | Leave a Comment Filed under: Marketing 

That’s a question I’ve been hearing a lot lately, so I decided to get the goods from my friend and colleague, Ellen Britt of Marketing Qi. I mentored with Ellen to learn how to produce and host telesummits, and she’s hosted 12 events herself. There’s no one that knows more (read on...)



How to Find Quality Writers

October 27, 2011 by  | Leave a Comment Filed under: Marketing 

The Internet is home to as many poor content outsourcing sites as it is good ones. A profusion of websites allow anyone to join and start writing, regardless of qualifications or writing skills. These websites are generally where you will find writers that do not produce original, quality (read on...)

Starting Your Business Blog

August 23, 2011 by  | Leave a Comment Filed under: Marketing 

If you are thinking about adding a business blog to your corporate website, there are several things to consider before you ever set fingers to the keyboard to write your first post. Make sure a blog will meet your business goals.Just because you can blog doesn’t mean you should. While many (read on...)

Blogging for Your Business Vertical

August 23, 2011 by  | Leave a Comment Filed under: Marketing 

In a vertical business blogging model, all of your corporate blog content is written within a sharply focused category. For instance, you might be working to sell or promote a particular soft drink or beverage, but not snack foods in general, and you wouldn’t post content related to say, (read on...)

5 Insanely Effective Ways to Build Better Business Buzz

July 29, 2011 by  | Leave a Comment Filed under: Marketing 

Every business hopes to build a little bit a LOT of excitement and activity around their brand. You want people talking, and you want your clients and potential clients energetically engaged with and excited about your products and services. Online buzz and inbound links not only give your brand (read on...)

10 Ways to Work Your Knowledge

May 12, 2011 by  | Leave a Comment Filed under: Management 

One of the most common barriers in law firms to getting fee earners involved in knowledge activities is the “chargeable hours problem”: that the payback for non-chargeable time spent on KM is simply not great enough compared to the payback for the same amount of chargeable time (read on...)

The Anatomy of a Sales Letter

March 16, 2011 by  | Leave a Comment Filed under: Sales 

When Dr. Frankenstein exclaimed “it’s alive… it’s alive,” he thought he had brought wonderful new life to the world. What he really did was create a monster. He took a bit from here and another piece from there and sewed it altogether. Then he was distressed to see (read on...)

Selling Services

March 16, 2011 by  | Leave a Comment Filed under: Sales 

Selling a service isn’t the same as selling a product. Your prospect is buying an intangible. There are no shiny buttons to show off. You and your company are the visible representations of the service. You need to live up to them in your image. (marketing) And in how you (read on...)

Seeking Help

March 16, 2011 by  | Leave a Comment Filed under: Management 

Where does the time go? Billable time. As a consultant, your practice may be doing reasonably well; you’re charging $100-150 an hour. As an independent consultant, you’re probably also doing everything from grinding the coffee to editing the umpteenth draft of your brochure. To (read on...)

Too Dull? Too Sharp?

March 16, 2011 by  | Leave a Comment Filed under: Branding 

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image. Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not (read on...)

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