Five Macro Trends At Work In 2012

March 29, 2012 by  | Leave a Comment Filed under: Marketing 

There are a number of macro forces at work in the world that are impacting the Movement and Progress we expect. Those are covered here. From those, we predict a number of Sightings to expect in 2012 that can inspire brands and businesses to move and progress themselves forward, as well. The Youth (read on...)

The AFLAC Duck and the Power of Neuro-Marketing in Branding

April 1, 2010 by  | Leave a Comment Filed under: Branding 

Ducks are laughing all the way to the banks to cash their checks. Meanwhile serious minded business leaders are scratching their heads. Two companies, both positioned to market commodity products in highly competitive industries, have realized significant revenue gains by deploying (read on...)

Today Consumers Get it All – The Question is, Will They Get it From You?

December 8, 2009 by  | Leave a Comment Filed under: Management 

Back in the days before email chains, when clever quips were Xeroxed and faxed between offices so many times, they often became illegible, many people displayed an 8-1/2 x 11 page on their wall that advised visiting colleagues… Fast, Good, Cheap. Pick 2. The idea was simply that it is (read on...)

Are You Responding to New Customer Demands?

August 26, 2009 by  | Leave a Comment Filed under: Marketing 

With a change in market conditions from stability and comfort to uncertainty and dissatisfaction, how is your business responding to the desire for change that our retail customers are feeling? Yes, when politicians bandy around words and phrases such as ‘recession’, (read on...)

An Advertising Pandemic

June 28, 2009 by  | Leave a Comment Filed under: Advertising 

It’s near impossible to avoid commercial promotions from infiltrating our minds, uninvited through our eyes and ears. Unless we live in the deep woods or dark cave they will likely creep into every corner of our lives unabated, coming in different forms from many directions. In Your Face (read on...)